BRAND’S Essence of Chicken by Suntory Beverage & Food (Thailand) Co., Ltd. continues to support education and brain development among Thai youth by contributing 1,000,000 Baht to the Digital Economy Promotion Agency (depa) for the third consecutive year under the initiative “Coding Thailand 2026: AI-Inspires the Future” The support aims to promote skills in Coding, AI, and digital technology, while providing Thai youth with opportunities to showcase their creativity and turn their ideas into innovation, preparing them to become a driving force behind Thailand’s future digital economy.
Ms. Chutamas Ngamjitkul, BRAND’S Essence of Chicken Marketing Director at Suntory Beverage & Food (Thailand) Co., Ltd., a leading health enrichment product under the BRAND’S trademark, stated, “BRAND’S Essence of Chicken upholds Suntory’s corporate value of ‘Giving Back to Society’ through initiatives that promote health and wellbeing, as well as nurture the potential of Thais of all ages, particularly children and youth, who will play an important role in shaping the country’s future. BRAND’S is committed to continuously supporting learning and developing the essential skills young people need to thrive in a future shaped by digital technologies and AI. We believe that strengthening Coding and AI capabilities, alongside critical thinking and creativity, will provide a strong foundation for youth to grow, adapt, and succeed sustainably in an increasingly fast-changing world.
With this commitment, BRAND’S Essence of Chicken is delighted to continue supporting the Digital Economy Promotion Agency (depa) for the third consecutive year through the ‘National Coding & AI Competition’ under ‘Coding Thailand 2026: AI-Inspires the Future.’ BRAND’S is contributing 1,000,000 Baht in educational grants for youth across 43 awards, including Regional Gold Awards, National Platinum Awards, Best of the Best Awards, and Best Idea from BRAND’S. The support aims to provide young people with opportunities to develop their Coding and AI skills through learning and hands-on experience, turning their knowledge into innovations, and showcasing their potential on a national stage.”
Dr. Supakorn Siddhichai, Acting President/CEO of the Digital Economy Promotion Agency (depa), stated, “The ’Coding Thailand 2026: AI-Inspires the Future’ builds on the success of the Coding Thailand initiative, which has been continuously implemented since 2018. The program aims to expand opportunities for students, teachers, and educators to access and develop digital skills, including Coding, AI, AIoT, and Robotics, alongside business knowledge and soft skills. It seeks to equip participants with the capabilities needed to drive innovation, pursue careers in the digital sector, and meet the evolving demands for the future workforce. By strengthening Thailand’s digital talent pool, the program helps enhance the country’s competitiveness and lays a sustainable foundation for long-term digital workforce development. Depa would like to express our appreciation to BRAND’S Essence of Chicken for its continued support as a private-sector partner. This collaboration plays an important role in creating opportunities and empowering Thai youth to grow and contribute to Thailand’s digital economy in the future.”
As part of the program, BRAND’S Essence of Chicken sponsors the Best Idea from BRAND’S Award, with three prizes worth 50,000 Baht each. The winners are as follows: In the primary school category, Team Sun Kids from Anubansangaroon School with the project “Sun Kids Farm;” in the secondary school category, Team Dsdekerror from Assumption College Thonburi with the project “Care Motion;” and in the vocational school category, Team Hello World from Mae Sariang Industrial and Community Education College with the project “Flash Flood Alert.”
Pichayaphoom Boonpongcheep, a student from Anubansangaroon School, representative of Team Sun Kids, creators of ‘Sun Kids Farm’ said, “Our project aims to address the challenges that farmers face every day by using weather sensors, AI to analyze ducklings’ emotions, and IoT technology to help farmers provide appropriate care, including feeding, refilling water, and opening and closing the farm doors, especially during changing weather conditions that may affect egg production and overall yield. We are very happy and proud to receive the Best Idea from BRAND’S award, and we will use this experience to further develop our knowledge and ideas into practical solutions that can create real benefits in the future.”
Poonyapat Goonmanoon, a student from Assumption College Thonburi, representative of Team Dsdekerror, creators of ‘Care Motion’ said, “We are proud that our idea has been selected by BRAND’S. We developed ‘Care Motion’ in response to Parkinson’s disease, which is often overlooked despite its significant impact on patients’ daily lives. We applied AI and Coding to develop an innovation that helps screen for the risk of Parkinson’s disease at an early stage, making risk assessment more accessible and convenient.”
Patcharaporn Tanomkarn, a student from Mae Sariang Industrial and Community Education College, representative of Team Hello World, creators of ‘Flash Flood Alert’ said: “We developed ‘Flash Flood Alert’ in response to the rapid occurrence of flash floods, inaccurate water-level data, and limited access to timely warnings. We applied AI to develop a flash flood warning system that delivers alerts through community loudspeakers and chat applications, helping analyze risks and notify people in a timely manner. We are very happy and proud to receive the Best Idea from BRAND’S award, which encourages us to continue learning and developing our project.”
