Suntory Beverage & Food (Thailand) Co., Ltd. has announced the extension of its “BRAND’S Half-Half” campaign under the loyalty platform “Drink BRAND’S, Scan the Number in the Bottle” until July 31, 2026, from the original campaign period of January 19 – April 30, 2026, following overwhelmingly positive consumer response nationwide. The campaign continues to offer 50% instant cashback for the first 3 bottles, cashback of up to 200 Baht when consumers scan 7 bottles, and ongoing cashback privileges of up to 360 Baht per month when scanning 28 bottles. In addition, consumers can also invite friends to join the campaign and try BRAND’S Essence of Chicken to receive 10 BRAND’S Points instantly, this aims to share both cashback privileges and the benefits of BRAND’S Essence of Chicken. The campaign further reinforces BRAND’S Essence of Chicken’s role as a daily support that stands alongside consumers.
Miss Jaturaporn Thanapornsungsuth, SVP – Head of Marketing (Thailand & Indochina) at Suntory Beverage & Food (Thailand) Co., Ltd., a leading health enrichment product under the BRAND’S trademark stated, “The ‘BRAND’S Half-Half’ campaign was launched in January 2026 under the loyalty platform ‘Drink BRAND’S, Scan the Number in the Bottle,’ offering 50% instant cashback for the first 3 bottles, cashback of up to 200 Baht when consumers scan 7 bottles, and ongoing cashback privileges of up to 360 Baht per month when scanning 28 bottles. Since the launch, the campaign has received an overwhelmingly positive response from consumers nationwide who are looking for a daily companion to help them stay prepared for everyday life. The campaign has continuously driven strong consumer engagement, with more than 250,000 active scanning participants and over 2.5 million bottles scanned cumulatively. Following this strong response, BRAND’S extends the campaign period from January 19 – April 30, 2026, to July 31, 2026, to welcome new consumers to join the campaign while rewarding existing consumers who trust BRAND’S Essence of Chicken as a companion that supports them every morning in work and daily life with thoughtfulness and efficiency. The campaign also aims to encourage regular consumption habits so consumers can continuously benefit from Carnosine and Vitamin B12, which contribute to the normal function of the nervous and brain system.
Consumers can easily participate by registering via LINE Official Account @brandsworld and scanning the number inside the bottle. The campaign offers 50% instant cashback for the first 3 bottles of BRAND’S Essence of Chicken via TrueMoney Wallet, mobile top-up, and BRAND’S Points, which can be redeemed for more than 60 gift rewards, along with cashback of up to 200 Baht when consumers scan 7 bottles. For BRAND’S Essence of Chicken sizes 39 ml. (retail price 37 Baht), 42 ml. (retail price 39 Baht), 70 ml. (retail price 60 Baht), and 100 ml. (retail price 79 Baht), consumers will receive cashback of 20 Baht per bottle for 39 ml. and 42 ml. sizes, 30 Baht cashback for the 70 ml. size, and 40 Baht cashback for the 100 ml. size. The privilege is limited to the first 3 bottles and one entitlement per participant. Consumers can also continue enjoying cashback privileges of up to 360 Baht per month when scanning 28 bottles.
At the same time, BRAND’S is further enhancing the campaign with new activities and rewards designed to better match consumers’ lifestyles, including:
- BRAND’S also encourages consumers to spread joy to their loved ones, including cashback privileges and the benefits of BRAND’S Essence of Chicken, with people around them through the Referral Activity. Consumers who invite friends to join the campaign and try BRAND’S Essence of Chicken, and scan their first bottle in the CRM system, will instantly receive 10 BRAND’S Points worth 10 Baht.
- Celebrating the FIFA World Cup tournament that football fans across Thailand have been looking forward to, with special rewards exclusively for World Cup fans. Consumers who collect 4 BRAND’S Points will have a chance to win one of 10 national football jerseys signed by world-class football players, with a total prize value of more than 745,000 Baht. In addition, consumers purchasing BRAND’S Essence of Chicken 100 ml. at 7-Eleven will receive triple points (X3).
- Supporting consumers who travel by car with a chance to win PTT fuel gift cards worth 1,000 Baht each, totaling 84 prizes worth 84,000 Baht. Eligible products include BRAND’S Essence of Chicken, Chicken and Vegetable Soup Flavor, simply scan the number on the bottle of 42ml. size earns 1 entry, and 70ml. size earns 2 entries.
“This campaign is not just promotional, but reflects BRAND’S commitment to supporting the potential of Thai consumers every day while reinforcing BRAND’S role as a daily companion that stands alongside consumers, helping them start each new day ready to move forward and live life efficiently,”
For those interested in participating in the campaign, please find more details and terms and conditions at LINE Official Account @brandsworld.
