Sawanu Travel, a leading boat tour service provider in Phuket, hosted an exclusive open house trip featuring premium seafaring experience under the concept of “Elevating Thai Seas to Global Premium Standards”. This aims to elevate the Thai marine tourism experience to international standards and reflect Thailand’s potential as a world-class tourist destination, aligning with the Tourism Authority of Thailand’s (TAT) direction to promote Thai tourism industry to grow sustainably with quality.
Amidst the recovery of the tourism industry around the world, modern traveler behavior has shifted significantly. Tourism trends for 2026 are focused on “quality leisure,” encompassing health and wellness touring, the pursuit of truly relaxing destinations, and the awareness and concern on sustainability issues. This shift necessitates adaptation by industry players to enhance memorable experiences that align with this new rising tourist demand.
Meanwhile, Phuket, a province in southern Thailand, remains one of the world’s most popular tourist destinations, experiencing constant annual growth in tourism. This reflects Thailand’s potential under the image of quality tourism, in line with the “Amazing Thailand” campaign of the TAT. Therefore, Sawanu Travel focuses not only on responding to shifting tourism trends but also on developing comprehensive service quality. This is achieved through designing travel experiences that combine comfort, attention to detail, and international safety standards, to elevate Thai marine tourism to a world-class, high-quality destination.
This event was honored by the presence of Ms Juthamas Prajaksin, Deputy Director, Tourism Authority of Thailand (TAT), Phuket Office, who attended the event along with a group of travel and lifestyle media representatives, reinforcing the potential of Phuket’s marine tourism. Moreover, Anchilee Scott-Kemmis, Miss Universe Thailand 2021, had graced this trip with her attendance to experience the Phi Phi Islands for the first time and showcasing the beauty of the Thai sea through the reflection of the elegant travel lifestyle and memorable pleasurable experiences.
Sawanu Travel continues to create marine travel experiences that blend premium services and local identity together, building on last year’s sustainable development approach. This open house trip is crafted to be more than just a vacation; but it’s a new dimension in Andaman Sea cruising, offering a unique perspective. This journey takes place on Sawanu’s Kelly boat, a speed catamaran boat that provides comfort and passenger-experience optimization. Its design prioritizes speed while maintaining stability, minimizing seasickness compared to regular small-sized speed boats. It is featured with a spacious interior to ensure comfortable and uncrowded seating, and large windows provide excellent, contributing to a relaxing journey for passengers.
Furthermore, this Kelly boat is featured with two spacious restrooms, designed for comfort comparable to those at home, enhancing convenience for guests throughout the trip. Another highlight is the rooftop deck, offering guests panoramic sea views and beautiful photo-worthy spots, perfect for capturing unforgettable fascinating moments throughout the journey.
Beyond the allure of the Andaman Sea, the event showcased the unique culture of Southern Thailand through traditional Thai dance performance and Phuket’s folk costume: the “Baba Yaya” aesthetic, as well as native desserts of Phuket, beautifully reflecting the roots of the local culture.
The Executive of Sawanu Travel stated, “We are committed to elevating the Thai marine tourism experience through meticulously designed services that cater to premium excellence, while upholding Tourism Authority of Thailand’s in turning Thailand into a world-class, quality-experience destination that people will want to spread the recommendations.”
Sawanu Travel is determined to continuously develop and create exceptional service experiences to enhance the potential and quality of Thailand’s tourism industry, reinforcing the concept of “The Whole Journey Matters”, where travel is not just about the destination, but about the memorable experiences along the way and the happiness at every moment of the journey.
About Sawanu Travel
Sawanu Travel (Phuket Branch) is located at MC3 Building, Royal Phuket Marina. For details on tour programs or further information about Sawanu Travel, please visit www.sawanutravel.com, call 097-982-0999, email [email protected], or follow us on Instagram: Sawanutravel Facebook: Sawanu Travel.
