Thailand continues to be one of the world’s most popular travel destinations, welcoming over 35.55 million international visitors in 2024 and generating 1.67 trillion baht in tourism revenue. In the first nine months of 2025 alone, 24.11 million foreign tourists have already visited, contributing 1.11 trillion baht to the economy, with the total number expected to reach 37–38 million by year-end. This continued growth reinforces Thailand’s position as the “Tourism Hub of ASEAN” and underscores the country’s responsibility as a gracious host to ensure safety, assistance, and confidence for travelers from around the world. In line with this mission, the Tourist Police Bureau and True Corporation have held a strategic meeting to discuss ways to further strengthen tourist safety measures and enhance communication approaches to better reach and serve international tourists around the world. The discussion, held at the Tourist Police Bureau at Suvarnabhumi Airport, was led by Pol. Lt. Gen. Saksira Pheuak-um Commissioner of the Tourist Police Bureau, and Khun Oliver Kittipong Veerataecha, Chief Brand and Media Officer of True Corporation Plc, together with senior executives from both organizations.
In the photo:
Pol. Lt. Gen. Saksira Pheuak-um (4th from right), Commissioner of the Tourist Police Bureau; Pol. Maj. Gen. Krit Warit (3rd from right), Deputy Commissioner of the Tourist Police Bureau and Pol. Col. Veravit Phonprasit (2nd from right), Deputy Commander of the General Staff Division, Tourist Police Bureau welcomed executives from True Corporation – Khun Oliver Kittipong Veerataecha (4th from left), Chief Brand and Media Officer; Khun Montri Stapornkul (2nd from left), Head of Data Protection Division and Khun Pimolpan Siriwongwan-ngarm (far left), Head of External Communications of True Corporation Plc.
As Thailand’s leading telecom-tech company, True Corporation is committed to collaborating with the Tourist Police Bureau to strengthen safety measures and enhance convenience for tourists using True’s network services. The partnership includes supporting data coordination to assist in emergency cases that require rapid response through cooperation among network operators. True will also support the public communication efforts of the Tourist Police 1155 Call Center, which provides 24-hour assistance in eight languages, by leveraging True’s various media platforms to expand awareness. In addition, both parties plan to enhance communication outreach for the Thailand Tourist Police mobile application, which currently supports five languages, to make it easier for international tourists to access help and information, ensuring a safe, seamless, and confident travel experience from the very first step they take in Thailand.
Symbol: TRUE