As global travelers increasingly seek deeper, more meaningful journeys, South Korea is emerging as a destination for self-discovery and creative exploration. In response to this trend, the Korea Tourism Organization (KTO) has partnered with Krungthai Card Public Company Limited (KTC) to launch ‘Glow Up Korea: Your Grooming, Your Way’, a workshop under the ‘Unique Korea, Experience Yours’ campaign. This initiative redefines travel through the lens of K-Beauty, encouraging participants to transform personal passions into new opportunities both in self-growth and potential career paths.
Mr. Lee Kwangsoo, Director of KTO Thailand, remarked, “K-Beauty is no longer just a trend, it’s a cultural expression of identity. The ‘Personal Color’ movement, which has gained momentum in both Korea and Thailand, empowers individuals to enhance their personality and confidence. Through this event, we hope to inspire participants to engage with Korean tourism in a way that genuinely reflects who they are.”
Miss Varitta Phatanarajta, Head of Credit Card Marketing Division at KTC, added, “We have seen continued growth in spending by KTC credit cardmembers in Korea’s health and beauty category, reflecting strong interest in K-Beauty experiences, particularly the science behind ‘Personal Color.’ This concept goes beyond aesthetics and opens doors to new professions, such as personal styling or image consulting. By partnering with KTO, KTC is proud to offer this hands-on experience led by experts trained in Korea, encouraging Thai travelers to explore more personalized and enriching journeys.”
Ms. Boonthiwa Saeliew, a certified Personal Color expert from Korea’s Color Place Institute, shared her perspective: “My love for Korean culture and beauty led me to study Personal Color in Seoul. After earning my certification from a 5-day course, I returned to Thailand to launch my own styling business. This knowledge not only helped enhance my personality and brand – it’s now shaping my future. I’m planning to expand into a full-service consultation with a friend who specializes in hair styling to help others express their true selves with confidence.”
This event is part of a broader effort to reposition Korea not just as a destination for sightseeing or K-drama fans, but as a space for self-discovery, personal transformation, and cultural engagement. Travelers return home not only with souvenirs, but with insights and inspiration to enrich their lives.
Exclusive Privileges for KTC Credit Cardmembers
‘Travel Korea Your Way’ with curated travel experiences from KTC World Travel Service. Book between May 15 – December 10, 2025 for travel dates through December 31, 2025, and enjoy the following perks:
- Korean Airline Promotions
- Korean Air: Book a round-trip Economy Class ticket (Bangkok–Seoul) and receive a free domestic flight to Busan, Jeju, Daegu, or Ulsan.
- Thai Airways: Book a round-trip Economy Class ticket (Bangkok–Seoul) and enjoy a 1,500 THB discount using promo code KTCKR at Thai Airways. Payment must be made with a KTC credit card (min. 2 passengers per booking).
- 2-City Tour Packages (4 Days, 3 Nights)
- Seoul–Busan: Starting at 24,700 THB/person, includes flights with Korean Air and stays at Lotte City Hotel Myeongdong (Seoul) and Avani Central Busan or equivalent.
- Seoul–Jeju: Starting at 26,650 THB/person, includes stays at Lotte City Hotel Myeongdong and Lotte City Hotel Jeju or equivalent. (Rates exclude breakfast; limited to 100 redemptions.)
- D.I.Y. Experience Yours Package – Just 3,999 THB/person
Choose 2 experiences from Seoul, Busan, or Jeju:- Personal Color Workshop
- Korean Cooking Class
- Traditional Market Tour
- Korean Spa
- World-Class Show
- Theme Park Ticket & Sky Capsule Train Ride
For details & reservations: KTC Unique Korea Campaign
For more information or to book services, please contact KTC WORLD 02 123 5050, or get updates on other KTC promotions at https://www.ktc.co.th. To apply for any KTC credit card, click the link: https://ktc.today/apply-card or visit any “KTC TOUCH” branches nationwide.
Note: It is advisable for credit cardholders to use their cards responsibly and repay the full amount by the due date to avoid a 16% annual interest rate.
Symbol: KTC