Invites You to Discover Southern Thailand’s Creative Force 28 August – 7 September 2025 at Songkhla Old Town & Hat Yai
Get ready for a journey to Pakk Taii Design Week 2025 (PTDW2025), the annual creative festival showcasing Southern Thailand! From 28 August to 7 September 2025, the historic Old Town of Songkhla and Hat Yai will come alive as all 14 Southern provinces unite to highlight the region’s captivating charm and vast potential. This year’s theme, “South Paradise,” promises an immersive experience designed for tranquility, rejuvenation, and new possibilities. Whether you’re seeking peace, relaxation, healing, or inspiration, a trip south this August is sure to leave you feeling fully energized.
PTDW2025 offers a diverse program crafted to boost creative industries and celebrate Southern Thailand’s unique identity. Explore a rich tapestry of arts and crafts, authentic Southern cuisine, local lifestyles and wisdom, fashion, architecture, music, and performances. The festival will feature a wide array of activities, including exhibitions, showcases, performing arts, music, talks, workshops, tours, special events, and a vibrant creative market.
Pakk Taii Design Week 2025 Unveils an Exclusive, Joyful, and Creative Experience
Under the theme “South Paradise,” Pakk Taii Design Week 2025 presents a timely response to an uncertain global landscape grappling with economic shifts, natural disasters, and international policies. Amidst this volatility, people are increasingly seeking peace, comfort, and meaningful experiences in travel and lifestyle.
Southern Thailand’s 14 provinces are answering this call by showcasing their wide-ranging potential through innovative programs that align with national policy, support the potential and opportunities of multi-generational local businesses, and highlight the holistic power of creative cities. From traditional arts and crafts to wellness and sustainable tourism, each city brings its unique character to the festival, creating a dynamic ecosystem that fosters the creative economy and empowers local stakeholders. This region is a grand mosaic of collaboration among government, private sector, communities, and citizens to elevate the quality of life, economy, and long-term competitiveness of Southern Thailand through culture, creativity, and connection.
The Festival Centers Around Four Core Concepts:
South Destress Main Pavilion: This pavilion explores the emerging potential of Southern Thailand amid today’s global challenges. Rooted in the belief that happiness is central to a thriving destress economy, the space is designed as an inclusive public hub. It features
thought-provoking exhibitions that encourage visitors to reflect on their own definitions of happiness while spotlighting the often-overlooked creative business networks and opportunities within the South’s cities. Interactive activities will invite guests to discover fresh perspectives across all 14 provinces.
14 City Potential Space: Set within the storied streets of Songkhla’s Old Town, this project celebrates the unique strengths of each Southern province. It connects with four core human needs identified within the destress economy: serenity, relaxation, release, and readiness. These needs are expressed through four compelling narratives — craftsmanship, creative design, cuisine, and environmental awareness — showcasing the region’s depth of culture and innovation.
South Market: A dynamic creative marketplace featuring curated products from across Southern Thailand. It serves as a testbed for both seasoned and next-generation entrepreneurs to expand their reach and connect with new audiences. The market also includes development programs aimed at nurturing standout offerings — hero products — to better align with consumer trends and market demand.
South Collaboration: A series of collaborative projects that unite festival partners with local creative communities. These initiatives build upon regional assets and cultural heritage through a variety of formats, including hands-on workshops, exclusive promotions, urban heritage protection and revitalization programs, live performances and music events in partnership with academic networks, and international-local exchange initiatives that foster cross-cultural dialogue and innovation.
These unique creative concepts will be brought to life through a diverse range of programs across six formats:
- Performance & Show: A diverse line-up of spectacles, arts, music, and live performances that communicate the diverse identities and cultures of the Southern Thai people.
- Exhibition & Installation: Art exhibitions and mixed-media installations that transform public spaces with vibrancy and imagination in various venues.
- Talk & Workshop: Platforms for knowledge-sharing forums with local and international creative experts, offering new insights and inspiration.
- Activity & Event: A wide range of experiential activities, from fashion shows and open houses to cultural tours and experiential showcases.
- Market & Promotion: Pop-up creative markets and special promotions that empower local businesses and connect them with broader markets.
- Experiment: Showcasing real-world pilot projects that tackle urban challenges, laying the groundwork for long-term community improvements.
Immerse yourself in Pakk Taii Design Week 2025 (PTDW2025): “South Paradise” from 28 August to 7 September 2025, from 11.00 to 21.00 hrs. daily, in the Old Town of Songkhla and Hat Yai, Songkhla Province. Discover the soul of the South through creativity like never before.