Ongoing Hybrid Working Increases Productivity But Adds Pressure On Both Workers And Leaders, Says Research From The Adecco Group

Normal is now hybrid, and this way of working could force a fundamental re-think in how to measure and manage workers’ performance Globally, 53% of workers want a hybrid working model where more than half of their time spent working is remote Productivity has survived the shift, with 82% feeling as productive or more than […]

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2 ก.ย. 64

CROSS-MEDIA AD MEASUREMENT TRANSFORMATION IN ASIA

Nielsen has enhanced cross-media ad measurement in Thailand, Indonesia, Philippines and Taiwan by transforming its Total Ad Ratings (TAR) methodology. TAR is designed to deliver deep insights into de-duplicated audiences exposed to advertising across devices (smartphones, tablets, computers, and television). It offers advertisers independent and actionable audience data for their campaigns, coupled with age and […]

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2 ก.ย. 64
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