The previous appearance of the giant ghost ‘Spooky Boo’, the Halloween landmark who spookily appeared in front of centralwOrld, surprised everyone, with a super creative concept as we covered the whole Christmas tree with white cloth. This movement went viral and became the global ‘Talk of the Town’ overnight, creating a unique, hidden moment that generated a massive buzz online – rapidly shared across all platforms.
This year, centralwOrld is highlighting its reputation as a ‘Global Festive Destination’ by welcoming Halloween with ‘Spooky Boo & Friends 2026’, southeast Asia’s largest giant 40-meter-tall ghost, who will return to bring even more excitement to the city center from 22-31 October. The fun will be elevated by teaming up with a squad of super-adorable, friendly ‘spooky boo’ companions to brighten up centralwOrld Square, featuring added captivating charm to the night atmosphere. There will be striking decorative lights in addition to hints that will make everyone wonder and guess which character centralwOrld will unveil as a surprise for the upcoming year-end Christmas festival to create a ‘seamless festive journey’, connecting the celebrations from Halloween through to Christmas and the global New Year countdown events in the heart of the city.
Behind the sensational surprise lies the power of creativity, transforming a simple idea into an extraordinary impact to be a memorable moment for people around the world. This concept reimagines the Christmas tree, the iconic symbol of the year-end festive vibe, into something truly unexpected that blends the charms of Christmas and Halloween through centralwOrld’s unique creative vision.
Halloween Takeover! Unveiling the Halloween highlight lineup to bring excitement to every community at centralwOrld
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- PROXIE ‘LA NOCHE BABY’ Haunted Pop-Up Bar Experience (7 October to 7 November): Following the release of their new single ‘Baby Girl’, which is poised to become a Halloween anthem, the six members of PROXIE are inviting fans to continue the fun at an exclusive bar that serves drinks inspired by the ‘6ix Characters’ of the group members and a ‘Special Baby Girl Set’, with a chance to win a closer encounter with PROXIE. Visit us at the Groove Zone, 1st Floor.
- FANTA Mutelu worship station with Fanta Fizzy, Tasty, Hits the Spot! (28 October): This Halloween, get ready for fizzy, delicious treats and a fortune-telling experience at the Fanta pop-up store. Fanta has teamed up with Daou and Offroad, along with Thai Feng Shui master and fortuneteller, Sinsae Pen Nueng, to invite you on a creative, worship journey. Enjoy interactive activities that combine fun and contemporary beliefs such as Choose Your Wish, Show Your Wish, Lift Your Luck, Fanta Fortune Draw and Craft Your Blessing Workshop and then share your fun moments on social media. Join us at Square D.
- DAOUOFFROAD Halloween Fan Party 2026 (30-31 October): Unleash the energy this Halloween at an exclusive fan party featuring the hottest duo, ‘Daou-Pittaya’ and ‘Offroad-Kantapon’, who will deliver special performances and more surprises for an unforgettable experience. Gear up in your best Halloween costumes and come and enjoy a night of spooky excitement and frightening memorable moments at centralwOrld Live, 8th Floor.
In addition, enjoy a splash of Halloween fun with the ‘Spooky Boo’ parade (30-31October) at centralwOrld Square and indoors. Take on the challenge of the ‘Halloween Night Run’ (31 October) at Pathumwananurak Park, a spine-chilling run set in a mysterious atmosphere, featuring Haunted Story, Live Scare Characters and light & sound installations along the running route. Moreover, the collaboration with Spooky Boo offers various delicious special menu choices from top leading brands such as Drop by Dough, Cioccolatitaliani, Super Matcha and City Fresh.
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