Over the years, LYN has established itself as a fashion accessories brand that understands the modern woman, consistently delivering designs that seamlessly combine contemporary style, elegance, and confidence. Marking its 25th anniversary, LYN embarks on a new chapter in its fashion journey with the launch of the special collection, “LYN x PRAYA: Lost in Los Angeles,” created in collaboration with Praya Lundberg, the internationally recognized Thai actress, model, and female icon, who has taken an active role in designing the collection herself.
For this collection, Praya reflects the spirit of the modern woman who moves forward along the path of her dreams with self belief and confidence, conveying this narrative through a campaign that is both captivating and empowering.
The Lost in Los Angeles collection draws inspiration from Praya’s life experiences in Los Angeles, a city filled with dreams, opportunities, and the search for meaning. The play on the word “Lost” does not signify being lost, but rather discovering one’s true self throughout the journey. It represents a period in which women learn, grow, and write their life stories in the way they choose. At the heart of the collection is the iconic Evil Eye symbol, rich in meaning and significance. It appears as a decorative charm meticulously crafted from crystals of varying sizes, designed to be attached to bags and accessories throughout the collection. The symbol represents protection and the warding off of negative energy.
The free-spirited energy and vibrancy of Los Angeles is fused with LYN’s signature forms and functionality. This comes to life through the collection’s highlight, the Evilly Bag, presented in 5 styles: a hobo bag, with a fringe tassel, a top handle, a shoulder bag in pouch and trapeze shapes, and a mini crossbody version that can be worn on its own or styled as a charm on a larger bag. Each Evilly Bag is designed to support creative styling and everyday functionality for every occasion.
The collection also introduces suede-like materials that evoke a fresh California Boho aesthetic, presented in a color palette personally selected by Praya: white, brown, blue, grey, and black. What Praya loves most is that every bag comes with the signature Evil Eye Charm, an essential accessory believed to protect against negative energy while serving as a constant reminder of confidence and positivity.
Beyond handbags, the collection also features standout footwear and accessories. These include the suede knee high Delia Boots, which pair effortlessly with the Evilly Hobo Bag for a cool and stylish look, and the pointed toe lace up backless Caila shoes, ideal for completing a variety of outfits. For a more feminine mood, the Caro heels showcase elegant thin straps intricately woven together in a refined design.
The Evil Eye motif is further expressed through accessories such as the Evilly Bracelet and Evilly Keychain, adding the finishing touch to a look that celebrates women who confidently embrace their individuality.
Because sometimes, being “lost” can be the beginning of discovering who you truly are. Celebrate 25 years of LYN’s success and the power of women who are ready to embark on their own journeys with confidence through LYN x PRAYA: Lost in Los Angeles, available at all LYN stores and online LYNACCS.COM
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