CHAGEE Thailand invites tea lovers to sip a new classic with the launch of Apple English Breakfast tea on 3 July 2026, a new limited-edition flavour and merchandise collection in partnership with one of the most esteemed cultural institutions in the UK, Tate. Inspired by three iconic classical artworks from Tate’s collection, the launch brings together a story of tea, apples, and art that spans cultures and centuries.
Two Traditions, One New Classic
Tea and apple are two of the most enduring symbols in human history. Tea originated thousands of years ago in China and grew into a daily ritual across the world — from the tea houses in East Asia to breakfast tables of Britain. Similarly, the apple has been cultivated for thousands of years across Europe and Asia, and has appeared across centuries of Western art.
Apple English Breakfast Tea is CHAGEE’s way of honouring both traditions at once. Familiar, but made for today.
A Tea Blend That Crosses Continents
The tea base is built on five distinct teas, selected and blended with precision. Assam from India forms the backbone: full-bodied, malty, and strong. Lapsang Souchong from Wuyishan, Fujian adds its signature pine-smoked depth, complemented by the velvety richness of Yunnan Golden Pekoe. Four Seasons Spring from Taiwan contributes floral smoothness and balance, with Highland Qilan from Fujian lifting the whole blend with a clear, lingering orchid fragrance. Each tea is roasted and processed separately, gently brought together under controlled temperature and humidity, so their aromas integrate naturally without competition.
The apple is Red Fuji sourced from Shandong, China. It is processed through whole-fruit cold extraction, skin and flesh together, with no added water, sugar, or preservatives. The juice is then absorbed into the tea leaves using a low-temperature infusion process, followed by vacuum drying to lock in its flavour. The result is a tea that infuses apple into blend seamlessly.
“From the past to the present, culture has always travelled through food and drink, and tea is probably the best example of that in history. With Apple English Breakfast Tea, we wanted to honour all of those journeys in a single cup. It reflects CHAGEE’s commitment to honoring the value of cultural fusion while opening the door for people from every country and culture can genuinely connect with,” said Mathurada Yongchareon, Director of Marketing, CHAGEE Thailand.
Art In Your Hands, Art You Can Drink
Three artworks from Tate’s collection anchor the CHAGEE | Tate merchandise collection — each reflecting a different moment in art history.
Henri Fantin-Latour, A Plate of Apples, 1861 ©️ Tate is an artwork showing the artist’s careful attention to composition and detail, capturing everyday objects with naturalistic precision. In Paul Cézanne, Still Life with Water Jug, c.1892–3 ©️ Tate, Cézanne paints the same objects repeatedly, experimenting with perspective to show multiple viewpoints at once. The result is an unfinished, meditative study of form, color, and perception. Mark Gertler, The Basket of Fruit, 1925 ©️ Tate demonstrates his vibrant use of color and composition. The painting combines precise observation with a bold, expressive style, reflecting the artistic currents of early 20th-century Britain. Together, the three show how a single familiar object can be seen in entirely different ways depending on who is looking, and when.The artworks appear across the full range of limited-edition packaging, including cups and insulated carrier bags, as well as a curated collection of merchandise. Each piece is designed to carry the artworks into daily life, making them something to hold, use, and keep.
Consumers can look forward to a selection of collectible items, including, but not limited to:
- The Apple Edition Travel Tag
- The Apple Edition Artist Shawl
- The Apple Edition Umbrella
- The Apple Edition Blanket
- The Apple Edition Picnic Mat
A Partnership Rooted in a Shared Purpose
CHAGEE’s one-year partnership with Tate goes beyond the collection itself. CHAGEE is supporting Tate’s Paper and Photography Conservation Work, helping to fund the physical care and preservation of works in Tate’s national collection, so that future generations can continue to experience them.
The partnership reflects a shared belief that culture should be living, accessible, and passed on.
Rosey Blackmore, Director of Licensing & Merchandise, Tate Enterprises, said: “At Tate Enterprises, we’re always looking for meaningful ways to extend engagement with Tate’s collection beyond our galleries. This partnership has allowed CHAGEE to create a product range that thoughtfully brings together art, design and everyday ritual, inspired by Henri Fantin-Latour’s A Plate of Apples, Paul Cézanne’s Still Life with Water Jug and Mark Gertler’s The Basket of Fruit, from Tate’s collection. We are excited to see audiences discover these artworks in a new context and through a unique cultural experience.”
CHAGEE Thailand will bring the campaign to life with a pop-up interactive experience, “Sip A New Classic,” open at One Bangkok (The Storeys Zone, G Floor) from July 2-5, 2026. At its heart is Drinkable Masterpieces, a unique concept inspired by the three iconic artworks from Tate’s collection. Blending art, tea and storytelling, the experience invites visitors to engage with the artworks in a new context while discovering the inspiration behind Apple English Breakfast Tea.
Discover the interactive art playground with three thrilling public missions! Step into the frame at the beautiful photo spot zone for a custom photo sticker session, hunt down the breathtaking 2.4-meter-tall Giant CHAGEE Cup nestled under an apple tree, and head over to the sensational Drinkable Masterpieces Wall. By completing these playful station missions, public visitors will complete three unique cup-design stickers on an Event Pass, unlocking an immediate 50% OFF for a Large size of either Apple English Breakfast Milk Tea or Apple English Breakfast Lemon Tea. Check the CHAGEE application for activity details and conditions.
Apple English Breakfast Tea is available from 3 July 2026 at all CHAGEE outlets (except King Power Mahanakhon, 74th Fl.) and on the CHAGEE app. Follow CHAGEE Thailand FB, IG, TikTok and join the conversation at #SipANewClassic.
