Bigo Live, a leading global livestreaming platform, marked Songkran Festival with “BIGO: Light The Songkran Festival”, a series of livestreams showcasing the Thai New Year traditions, music and cultural experiences through the lens of creators across Thailand. The campaign ran from 3 April to 15 April 2026 on the Bigo Live platform, bringing together local communities from Thailand and globally to explore, experience and celebrate the Thai New Year through interactive challenges and real-time performances.
“BIGO: Light The Songkran Festival highlights how our collective experience and sharing can foster a strong community spirit and deepen appreciation for local traditions and heritage through the power of livestreaming,” said a Bigo Live Thailand spokesperson. “Our creators, who served as cultural ambassadors, shared unique insights into their local tradition and heritage with international audiences. We are proud to be part of this memorable Songkran Festival with everyone, and will continue fostering a vibrant and positive community for meaningful engagement and connections worldwide.”
Bridging Global Audiences Through an Immersive and Inclusive Experience
Building on the festive excitement leading up to Songkran, Bigo Live hosted three key events throughout the festival. Kicking off the celebrations was ‘THAI THAI อะไรก็ได้’ (THAI THAI Anything is Good) held on 3 April. This interactive styling challenge tested creators’ creativity in combining traditional Thai outfits and accessories with everyday modern fashion styles, creating contemporary looks deeply rooted in Thai cultural elements.
Thai creators further unleashed their creativity with popular fashion and makeup trends for the water festival during ‘เล่นน้ำสงกรานต์’ (MAKE ME WATER) held on 10 April. Fashion and beauty enthusiasts tuned in to explore and discover everyday fashion and beauty inspiration, including brands, outfits and accessories designed for the festival’s iconic water-splashing celebrations. Creators also shared tips on creating fashion-forward outfits with a blend of Thai elements with their audiences in real-time, allowing a safe space for users to share and interact.
The BIGO: Light The Songkran Festival is a community-led initiative that celebrates traditional Thai culture, music and performances while incorporating contemporary elements such as pop music and modern fashion. Bigo Live continues to promote diversity and authenticity through its relatable and accessible events in Thailand and beyond. The platform continues its mission to inspire the global community by bringing unique local experiences beyond the geographical boundaries and spotlighting talented voices shaping emerging trends and the future.
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