DIESEL, the renowned Italian fashion brand, is distributed in Thailand by Jaspal Group. Welcome the DIESEL’s Holiday 2025. This campaign, ‘Call Her Santa’, is an ode to an improbably lovable Santa. Instead of holly-jolly, she’s grumpy-dumpy, a little worse for the wear. In the latest chapter of the ongoing visual collaboration between creative director Glenn Martens and art director Christopher Simmonds, DIESEL applies its wry, subversive sense of humor to the classic festive family Christmas photo. Shot by Connor Cunningham, the entire concept is turned on its head.
The kids are fully grown, yet never too old to hop on the woman in the red suit’s lap and ask for presents. Topping their lists this season are Prince of Wales Denim, featuring twisted takes on gentleman’s tailoring and ladylike suits crafted in denim. They want party looks, such as slinky dresses in abstract floral-print lame, and party shoes. For example, the Amber wedge sandals or the D-Tex lace-up shoe with an XL lug sole.
The Grab-D Bag’s scrunched hobo silhouette is a great gift to give, even better to receive. Deck the halls and your 1DR Dome bag with charms in the shapes of other iconic Diesel pieces. Trim your tree and your look with Oval D belts and belt charms. Stuff all the stockings you can find with the D-Rush watch, Volcano Oval-D and Spike jewelry.
Experience DIESEL’s Holiday Collection and celebrate a Merry Christmas and a Happy New Year. Now available at all DIESEL stores across Thailand and www.thestudiofour.com
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