Grandpa Muen’s Tea by Tiara WeShare is being offered as a special gift to the APEC delegation, as a token from the people of Thailand at the Third APEC Senior Officials’ Meeting (SOM 3) and Related Meetings during 16 – 31 August 2022 at the Shangri-La Hotel in Chiang Mai.
Grandpa Muen’s Tea is a strong organic assam black tea produced by Doi Pu Muen Tea Community Enterprise in the high mountains of northern Thailand. The tea is rich in flavor and has energizing health benefits. The community won the Thailand Energy Awards for the achievement of clean energy application for tea production. Tea grown in the high mountains bears a unique taste, with the elevated climate creating what some describe as a heavenly brew. The community integrates the BCG Model and is part of a Carbon Neutral Route under the Green Tourism concept. This was the first tea strain given by King Rama 9 to Grandpa Muen, the leader of Lahu hill tribe. The community’s story began with Grandpa Muen’s efforts to pioneer tea cultivation and encourage other villagers to join him in moving away from opium farming. Today, Doi Pu Muen remains an enchanting site. Tourists enjoy harvesting tea in the morning, visiting the waterfall, and appreciating the local culture.
Thai tea is enjoyed across the world. Serving tea is a traditional Thai symbol of friendship. In addition, drinking tea is an art to exercise mindfulness by engaging with the five senses: sight, hearing, smell, taste, and touch.
Tiara WeShare supports Grandpa Muen’s Tea by leveraging business opportunities. Tiara WeShare purchases raw materials directly from locals at fair prices, then develops packaging that is inspired by the traditional motifs and aesthetic of hill tribes. Tiara WeShare helps with quality control and distributes products through digital marketing channels. As an APEC Communication Partner, selected by Thailand Ministry of Foreign Affairs, Tiara WeShare includes the APEC logo on the tea package. A tea tag adds the theme of the meeting, “Open. Connect. Balance”.
Created by the Master Chef and Master Mixologist of Thailand, Grandpa Muen’s Tea will be served as a welcome drink to APEC leaders and all participants during the APEC summit at the Queen Sirikit National Convention Center in November this year. Black tea helps boost the immune system and we have the freedom to create a variety of mocktails from authentic Thai iced tea, and honey-lemon tea to boba milk tea. Thai Tea plays a role in offering warm hospitality from the Thai people for APEC 2022, hosted by the Kingdom of Thailand.
About Tiara Khanthong Social Enterprise Co., Ltd.
Tiara Khanthong Social Enterprise Co., Ltd. or Tiara WeShare, is a social enterprise, No. 203 on the Office of Social Enterprise Promotion’s official list. The company mobilizes profits to invest in social works, well-being, healthcare, and education with a focus on peace and development. Visit us at www.tiarakhanthong.org
Join us for the Cup of Peace campaign.
With every box of tea you purchase, one cup of soymilk tea will be donated to people in need. Be part of the sharing society today by shopping at www.shopee.co.th/tiaraweshare to meet the goal of 10,000 cups by 31 December 2022.