Xbox is excited to be part of gamescom asia x Thailand Game Show 2025, demonstrating our ongoing support for players and creators across Southeast Asia. At the region’s premier gaming event, the Xbox booth will feature the new ROG Xbox Ally and ROG Xbox Ally X, hands-on gameplay with NINJA GAIDEN 4, Call of Duty: Black Ops 7, TANUKI: Pon’s Summer, and many more titles at the Xbox Game Pass Experience Zone, along with opportunities to connect with this vibrant gaming community. The booth will also spotlight both global and local creative talent—underscoring our commitment to the growth and diversity of gaming in this dynamic market.
Xbox Game Pass: The Most Powerful Platform for Game Discovery
At the heart of the Xbox booth is the expansive Xbox Game Pass Experience Zone, featuring nearly 40 demo stations where players can get hands-on with blockbuster titles and fan favorites.
Attendees will get hands-on with highly anticipated titles like NINJA GAIDEN 4, Call of Duty: Black Ops 7 and TANUKI: Pon’s Summer, along with other featured games including Forza Horizon 5, Hollow Knight: Silksong, Grounded 2, and DOOM: The Dark Ages—reinforcing Xbox’s commitment to delivering world-class content through Xbox Game Pass.
Additionally, the Xbox Game Pass Experience Zone will feature select games from local developers who are part of the ID@Xbox program including Acts of Blood (Eksil Team), Grim Trials (Glory Jam), SEDAP! (Kopiforge), and Overhours (CtrlD Studio). Xbox’s commitment to Southeast Asia extends to the vibrant developer community. The ID@Xbox program nurtures local talent, bringing games from Southeast Asian developers to a global audience. Over the past year, more than 100 new Southeast Asian developers have joined, gaining access to publishing tools and technical resources. Today, over 3,500 indie games are in development via ID@Xbox, including more than 1,000 from across Asia.
“ID@Xbox is designed to empower developers and bring their creativity to players worldwide,” said Agnes Kim, Head of Strategic Markets Expansion, Xbox. “We’re proud to champion Southeast Asia’s creative talent like Nightmare Circus (Fairplay Studios), LightSup! (BugBlio Studio). and Kriegsfront Tactics (Toge Productions) at our booth during gamescom asia x Thailand Game Show.”
“Xbox Game Pass helps players discover new games they’ll love while enabling developers to reach broader audiences across Southeast Asia,” said Jun Shen, Xbox Strategic Markets Expansion, Southeast Asia Lead. “Our presence at gamescom asia x Thailand Game Show is about giving players in Southeast Asia the chance to experience Xbox Game Pass first-hand. With day-one blockbusters and a diverse library of titles available to try at the booth, we’re showing how Xbox Game Pass makes discovering and playing great games easier than ever.”
Introducing ROG Xbox Ally & ROG Xbox Ally X: A New Era of Handheld Gaming Arrives in Southeast Asia
At the Xbox booth, visitors can get hands-on with our new handhelds co-created with ASUS — ROG Xbox Ally and ROG Xbox Ally X. Officially launched on 16th October, these devices embody the region’s mobile-first, multi-device gaming culture, delivering two powerful handheld solutions designed to let players take their entire game library wherever they go.
Discover Southeast Asia’s Creativity Through ID@Xbox at gamescom asia
Fans can experience it all at Booth S8, Entertainment Zone, G Floor, Queen Sirikit National Convention Center, from now until 19 October 2025.
