On September 28, Clara, President of Hisense ASEAN, attended the 17th FutureChina Global Forum in Singapore, sharing how Hisense is responding to evolving consumer needs through technology innovation and supporting healthier living.
Consumer expectations for home appliances are expanding from individual functions to the overall quality of everyday life. This shift is placing greater emphasis on core technologies and the ability to address needs across different home settings. Guided by its focus on technology, health and art, Hisense is translating its technical expertise into tangible consumer benefits through products including RGB MiniLED TVs and refrigerators featuring advanced UV ice and water treatment and All Zone Purify Plus.
Advancing Display Technology to Enhance Home Entertainment
Evolving home entertainment needs are creating new opportunities for display innovation. Alongside picture quality, consumers increasingly value natural, comfortable viewing and experiences that support relaxation and time together.
Hisense RGB MiniLED brings years of investment in core technologies into the home. Breakthroughs in key chips, supported by integrated capabilities in display technology, algorithms and manufacturing, have helped bring RGB MiniLED into commercial production, creating new possibilities for premium home entertainment.
Using independently controlled red, green and blue backlighting, together with coordinated colour and brightness control, RGB MiniLED delivers rich colour gradations and subtle detail in light and shadow. From films to sports, its natural, lifelike images bring content to life and create a more immersive viewing experience.
From chip development to finished products, Hisense connects research and development with the consumer experience, turning advances in display technology into meaningful improvements in home entertainment.
Extending Health-Focused Innovation Across Food and Drink
Health considerations are becoming increasingly important throughout the home. In the kitchen, expectations for refrigerators now extend beyond food storage to include a clean storage environment, hygienic ice and water, and convenient everyday access. Hisense addresses these connected needs through its advanced UV ice and water treatment and All Zone Purify Plus technologies.
Across many ASEAN markets, the climate and local drinking habits make chilled water and ice an everyday essential. Hisense’s Advanced UV Ice & Water Treatment Technology applies UV sterilisation to the ice and water system, adding hygienic protection to daily use. Options including chilled water, crushed ice and crescent ice accommodate different preferences, bringing convenience and health-focused design together.
A clean food storage environment is equally important. All Zone Purify Plus extends purification across both refrigerator and freezer compartments. With Hi-NANO providing 24-hour active purification and Fresh+ offering long-lasting protection, dedicated purification modules address the storage needs of fresh produce, frozen food and ice.
From food storage to ice and water consumption, these two technologies expand the refrigerator’s role in supporting healthier living. Hisense also extends this approach to indoor air and laundry care, with Hi-NANO air conditioning technology supporting healthier indoor air and Healthy Water washing technology enhancing everyday fabric care. Together, these innovations address connected needs across food, air and clothing, bringing healthier living to more areas of the home.
Creating Lasting Value Through Local Understanding
Core technology provides the foundation for innovation, while an understanding of consumers’ lives gives it direction. Across ASEAN, Hisense continues to advance its “Local for Local” approach, incorporating local climates, lifestyles and household needs into product development, supported by local manufacturing, sales and service capabilities.
From enhancing home entertainment with RGB MiniLED to extending health-focused innovation across food and drink, Hisense connects technological progress with everyday needs, delivering on its brand promise through product experiences that bring technology and healthier living closer to consumers.