MR. D.I.Y. Marks 10 Years in Thailand with the “MR. D.I.Y. 10 Years Beside You Concert: Suk Tem 10”, Celebrating and Thanking Customers Nationwide Who Have Grown Alongside the Brand
Bangkok, 6 July 2026 – MR. D.I.Y. Holding (Thailand) Public Company Limited, Thailand’s leading home improvement and lifestyle retailer, celebrated its 10th anniversary in Thailand by hosting the “MR. D.I.Y. 10 Years Beside You Concert: Suk Tem 10” on Saturday, 4 July 2026, at BITEC Live. The concert was held to deliver a memorable experience as a heartfelt expression of gratitude to customers across the country who have grown alongside the brand over the past decade.
The event marked another important milestone for MR. D.I.Y., bringing to life the company’s “10 Years Beside You” campaign. The venue was filled with a warm and vibrant atmosphere as more than 5,500 customers and guests from across Thailand joined the celebration, while the event also generated strong engagement across online platforms throughout the evening.
Over the past 10 years, MR. D.I.Y. has grown from its first store in Thailand to more than 1,200 stores across all 77 provinces, offering over 16,000 quality products under its “Always Low Prices” promise. The concert was therefore not only a celebration of the company’s achievements, but also an opportunity to express sincere appreciation for the trust and continued support of Thai customers who have been part of the brand’s journey throughout the past decade.
Mr. Arnupharp Kongmalai, Vice President of Marketing Department, MR. D.I.Y. Holding (Thailand) Public Company Limited, said, “For MR. D.I.Y., success is not measured solely by the number of stores we have, but by the trust that Thai customers have placed in us over the past 10 years. From the day we opened our very first store, we have grown to become part of the everyday lives of millions of Thai households. The ‘MR. D.I.Y. 10 Years Beside You Concert: Suk Tem 10’ was therefore not simply a celebration of our achievements, but our way of saying thank you for the trust and support our customers have continuously given us. Through this special concert, we wanted to deliver happiness while celebrating together with our ‘10 Years Anniversary Sale: A Decade of Great Value, Celebrated Nationwide’ campaign, featuring exciting promotions, rewards, redemption offers and lucky draws. Looking ahead, MR. D.I.Y. remains committed to standing beside our customers through every stage of their lives, because we believe that lasting customer relationships are built not only in our stores, but through every meaningful experience we create together.”
The 10th anniversary celebration reflects the evolution of MR. D.I.Y. from a value-driven retailer into a brand that stands beside customers throughout every stage of life under the “10 Years Beside You” campaign. The concert served as a platform to strengthen Brand Love, deepen customer relationships, and communicate the brand’s values through meaningful experiences that create lasting emotional connections.
As part of the anniversary campaign, MR. D.I.Y. appointed Joey Phuwasit as its brand presenter to convey the close relationship between the brand and its customers through specially created songs and campaign activities. The celebration culminated in a large-scale concert featuring Thailand’s leading artists, including bodyslam, PALMY, Kong Huayrai, and Lamyai Hai Thongkham, who joined together to create unforgettable moments for customers from across the country.
“This concert reflects MR. D.I.Y.’s commitment to delivering meaningful experiences that create value for our customers. It is an important strategy for strengthening long-term customer relationships while reinforcing our role as a brand that continues to grow alongside Thai people and communities nationwide,” Mr. Arnupharp concluded.
For more information about the “10 Years Anniversary Sale” campaign, please visit: https://bit.ly/10YearsAnniversarySale
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