Thai Credit Bank Public Company Limited has officially launched the “Build to Grow” program, a comprehensive business consulting solution initiative for micro-entrepreneurs across Bangkok and surrounding areas. Operating under the concept “Build a Successful Store, Grow Your Finances,” the project aims to enhance brand identity coupled with establishing professional financial management systems to build scalable, sustainable business models. The first group of microfinance entrepreneurs selected to participate in the project were also unveiled.
The “Build to Grow” program extends from the Bank’s signature “Tang To Know-how” initiative, focusing on practical execution to empower entrepreneurs in two key dimensions:
- “Build a Successful Store” – Upgrading brand image and marketing: Transforming storefronts and creating a memorable brand identity, along with upgrading online and offline marketing, from store decoration and equipment procurement to Google Maps registration, social media management, and delivery platform management to expand the customer base and generate real sales.
- “Grow Your Finances” – Laying the Foundation for a Financial Management System: Strengthening financial discipline and structure by adjusting your mindset, systematically tracking income and expenses, recording cash flow, analyzing costs, and preparing profit and loss statements. This helps entrepreneurs see true profits while instilling the importance of separating personal and business accounts.
Mr. Kamolphu Phuriditsakul, Senior Executive Vice President of Microfinance Business and Credit Branch Group at Thai Credit Bank, stated that: “The ‘ Build to Grow’ program stems from our genuine desire to see small business owners grow strongly and sustainably. We build upon the strengths of the ‘Tang To Know-how’ financial literacy foundation, which focuses on intensive financial knowledge transfer coupled with our role as a business partner, supporting entrepreneurs to develop their potential in all dimensions and implement real-world solutions. We want to do more than just make storefronts look appealing; businesses must have profitable and sufficient capital for future expansion. Therefore, we designed the project to encompass both brand image and financial management simultaneously, creating a model business that can be concretely replicated by other entrepreneurs. This reinforces Thai Credit Bank’s role as a financial institution ready to support small business owners in achieving strong and sustainable growth.”
“This program not only transforms the image of shops to be more modern and attractive to customers, but most importantly, it instills financial discipline. This includes in-depth training and hands-on recording of income and expenses. The tangible results and changes seen in our customers today reflect the bank’s greatest pride and success,” concluded Mr. Kamolphu.
“From Dreams to Real Storefront”: Reflections on Success from First-Generation Entrepreneurs
“I’m so happy to have been selected. I’ve always wanted to replace my food cart, which I’ve used for over 20-30 years. After the makeover, customers have complimented how beautiful and organized the shop is, the clear menu, and most importantly, the brightly lit sign, making it easier for delivery riders to see. Thank you so much to the bank for helping to upgrade my shop and make it look so much better.” – Ms. Mon, Owner of Jae Mon Pad Thai
“I’m so happy to have been selected. I’ve always wanted to replace my food cart, which I’ve used for over 20-30 years. After the makeover, customers have complimented how beautiful and organized the shop is, the clear menu, and most importantly, the brightly lit sign, making it easier for delivery riders to see. Thank you so much to the bank for helping to upgrade my shop and make it look so much better.” – Ms. Aeh, Owner of Pi Aeh Laundry
“I’ve dreamed of changing my shop sign to a bigger and brighter one for a long time, but I didn’t have the funds due to cash flow issues. When Thai Credit Bank stepped in to support me, my dream became a reality. I’m very impressed with the new shop and sincerely grateful for this wonderful opportunity.” “Giving back to the small business owners.” – Ms. Jane, Owner of Warunee Boat Noodle
Thai Credit Bank aims to transform small business owners into well-rounded “model businesses,” possessing a distinctive and memorable brand image, coupled with strong financial discipline, knowledge of true costs and profits, the ability to separate personal and business accounts, and maintaining liquidity to support future expansion. This aligns with the bank’s philosophy of “Everyone Matters,” which strives to equitably empower small businesses and the grassroots economy. The bank will translate this knowledge and measurable results into a “Success Pack,” a business-building guide, to be distributed free of charge to business owners for application and business growth. This represents a significant step in inspiring others and reinforcing the “Growing Together” project’s image as a leader in driving and enhancing the potential of small business owners towards true sustainability.
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