Krungthai Card Public Company Limited, or “KTC,” in collaboration with JCB International (Thailand) Company Limited, is strengthening its lifestyle strategy with the launch of the “KTC JCB Beauty Days” campaign. In partnership with leading beauty brands and retailers, the campaign offers exclusive privileges to KTC JCB credit cardmembers in response to consumers’ growing focus on self-care, which has helped make cosmetics one of the card’s notable growth categories.
Thai consumers, particularly women, increasingly regard self-care as an important part of building confidence, enhancing their personal image and improving their overall quality of life. Beauty spending is therefore no longer limited to occasional purchases, but has become part of consumers’ everyday lifestyles, supporting the beauty market’s continued growth potential.
Spending data from KTC JCB credit cardmembers in the first half of 2026 reflects this trend, with the number of cardmembers spending in the cosmetics category increasing by 26% year on year. This growth points to the category’s expanding appeal and a broader base of cardmembers incorporating beauty products into their everyday spending.
Mr. Nattasit Soontranu, Head of the Credit Card Marketing Division at KTC, said, “KTC is committed to developing privileges that reflect our cardmembers’ evolving spending behavior. The clear growth in cosmetics spending among KTC JCB credit cardmembers demonstrates the increasing importance consumers place on self-care. Our latest collaboration with JCB builds on KTC’s lifestyle strategy by curating privileges that complement our cardmembers’ everyday lives, while delivering greater value and distinctive experiences.”
Ms. Kulthida Paeratakul, First Vice President, Strategic Partnership – Issuing Business, JCB International (Thailand) Company Limited, said, “JCB has consistently focused on enhancing lifestyle experiences for our cardmembers across travel, dining and shopping. Given the continued growth of the beauty market and the spending trends we are seeing among cardmembers, we believe cosmetics represent another lifestyle category with strong potential.
“Through our collaboration with KTC and leading beauty partners, we are expanding privileges that respond to our cardmembers’ evolving lifestyles. The campaign also reflects our ‘JCB SAY ให้ (HAI)’ concept, through which we aim to ‘give’ cardmembers greater value, exclusive privileges and memorable experiences, while making every purchase more rewarding and meaningful.”
Under the KTC JCB Beauty Days campaign, KTC JCB credit cardmembers can enjoy exclusive offers from leading beauty partners, including EVEANDBOY, Sephora, BEAUTRIUM, Oriental Princess and Yves Rocher. Privileges include instant discounts, complimentary gifts, buy-one-get-one-free offers, special KTC FOREVER point-redemption rates and up to 4X extra KTC points. Terms, conditions and promotional periods vary by participating merchant.
For more information, please visit www.ktc.promo/cosmetic or contact KTC PHONE 02 123 5000.
Note: It is advisable for credit cardholders to use their cards responsibly and repay the full amount by the due date to avoid a 16% annual interest rate.
Symbol: KTC