Krungsri Auto, a leader in automotive finance under Bank of Ayudhya PCL, led by Mr. Congsin Congcar, Head of Krungsri Auto Group, Bank of Ayudhya PCL, holds the position as Thailand’s No.1 automotive finance brand. Based on nationwide consumer opinion surveys, Krungsri Auto received the Marketeer No.1 Brand Thailand award in the Auto Leasing category for the fourth consecutive year. This achievement reflects the brand’s strength, market leadership, and the enduring trust it has earned from consumers across the country. The award ceremony was recently held at the Chadra Ballroom, Siam Kempinski Hotel Bangkok.
Among today’s dynamic and challenging economic environment, Krungsri Auto has proved our achievement as Thailand’s most popular brand by receiving Marketeer No.1 Brand Thailand 2025 award. It stands as further testament to Krungsri Auto’s success in building a modern brand. This has been driven by the Creating Shared Value through 4WINS approach, which aims to deliver value to employees, customers, society, and shareholders. The recognition also reflects Krungsri Auto’s commitment to its Sustainable Responsible Lending principle by offering financing solutions that align with customers’ financial capabilities, while also enhancing business’s potential for long-term profitability and sustainability.
The Marketeer No.1 Brand Thailand 2025 award reaffirms the position of being the No.1 brand in the hearts of consumers nationwide. The recognition is based on the opinions of over 6,000 respondents across 115 business categories, aiming to identify the “leading brands” that consumers recognize and prefer to use. Evaluation criteria include brand trustworthiness, product, and service quality, and unique characteristics.
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