Author
Dr. Mayookapan Chaimankong, Project Director
Sapol Laiwejpithaya, Project Manager
Nunthapuk Dumrongsirikul, Senior Analyst
Sasin Management Consulting (SMC)
SET JUMP+ is a flagship initiative under the SET’s 2025 – 2027 Strategic Plan, designed to accelerate growth and promote sustainable value creation among Thailand’s listed companies, ultimately enhancing the long – term value of the Thai capital market. By providing robust resources including training programs and capital market connectivity, the program aims to strengthen business fundamentals, enhance competitiveness, and support long-term resilience across economic cycles.
Dr. Mayookapan Chaimankong, Project Director, together with Sapol Laiwejpithaya, Project Manager, and Nunthapuk Dumrongsirikul, Senior Analyst from Sasin Management Consulting (SMC), delivered an in-depth briefing on Business Frameworks and Financial Diagnostic Tools tailored to the needs of modern enterprises in the Stock Exchange of Thailand.
Broadcast live via the SET LIVE Platform to an audience of over 600 executives and representatives from listed companies nationwide, the session underscored the growing need for Thai businesses to build robust foundations and agile strategies in an increasingly complex market landscape.
Drawing upon SMC’s extensive experience in strategic advisory and applied research, the team shared an integrated Conceptual Framework for conducting a holistic Financial Health Check, encompassing four critical dimensions:
- Business Foundation – evaluating financial stability, capital structure, and debt profile to ensure operational resilience
- Performance & Efficiency – reviewing profitability and the capability to optimize resource allocation and utilization
- Future Outlook – assessing growth potential and readiness to effectively capitalize on emerging opportunities
- Shareholders’ Value & Market Sentiment – understanding value creation and investor perceptions toward the organization
Participants were introduced to the Preliminary Analysis Tool, an accessible instrument to systematically analyze financial data, benchmark performance against sector peers, and identify actionable pathways to drive
sustainable growth.
SMC’s involvement in this initiative reflects a shared commitment to building a stronger and more resilient business landscape in Thailand. By developing practical frameworks that blend academic rigor with real-world business applications. This collaboration also promotes a culture of strategic foresight and continuous improvement, encouraging organizations to look beyond short-term gains and invest in sustainable growth. Ultimately, these efforts contribute to the long-term resilience of Thailand’s economy by strengthening corporate ecosystems and equipping businesses with the tools, insights, and capabilities they need to thrive in an increasingly competitive environment.
Through this collaboration, SMC reaffirms its mission to be a trusted partner to organizations determined not only to grow, but to thrive with purpose, integrity, and enduring impact.
The SET JUMP+ program officially launched on June 26, 2025, with applications open through December 30, 2025, inviting listed companies to join this multi-year initiative aimed at strengthening business fundamentals, enhancing competitiveness, and driving sustainable growth.