Implement “O2O” strategy to match with dynamic change in consumers’ lifestyle.
Maintain CPALL’s strong financial position
CP ALL Public Company Limited (CPALL), the operator of 7-Eleven convenience stores and 7-Delivery, and a major shareholder of Siam Makro Public Company Limited, is preparing to issue and offer 3 tranches of debentures to retail investors, comprised of 5-year, 7-year, and 10-year tenors with the fixed coupon rates of 3.00% to 3.90% per annum through 10 leading financial institutions. The debentures were rated “A+” with “Stable” outlook by TRIS Rating. The Company adjusts its strategy to emphasize on O2O to mix a variety of sales channels in “Omni-Channel” model to maximize efficiency and respond to the fast-changing consumer behavior at present as a result of the COVID-19 pandemic, as well as to improve the operating performance. The Company remains financially strong with healthy and ample cash flow to support present and future business operations.
Mr. Kriengchai Boonpoapichart, Chief Financial Officer, of CP ALL Public Company Limited (CPALL), revealed that the Company has prepared to offer unsubordinated and unsecured debentures with a debentureholders’ representative to retail investors under Public Offerings (PO) in 3 tranches, comprised of a 5-year tenor with coupon rate of 3.00% per annum, 7-year tenor with coupon rate of 3.40% per annum, and 10-year tenor with coupon rate of 3.90% per annum. The coupon will be paid every six months. The debentures will be opened for subscription on June 11th, 14th and 15th, 2021, with the minimum subscription amount of 100,000 baht and the multiple of 100,000 baht.
The credit rating of the debentures at “A+” by TRIS Rating reflects CPALL’s leading position in Thailand’s retail business. The debentures will be offered for subscription through 10 top financial institutions acting as lead arrangers, namely, Bangkok Bank, Krung Thai Bank, Bank of Ayudhya, KASIKORNBANK, Siam Commercial Bank, TMBThanachart Bank, CIMB Thai Bank, United Overseas Bank (Thai), Kiatnakin Phatra Securities, and Maybank Kim Eng Securities (Thailand).
“The Company is confident that this debenture offering will attract investors’ interest especially the ones who are confident in the Company’s business operations and wish to invest in the debentures to earn periodic returns over the long term horizon. Following this, the Company will continue its plans and growth strategies, catering to the changing consumer lifestyles and maintain its leadership in the retail business in Thailand,” Mr. Kriengchai said.
CP ALL’s Chief Financial Officer further reiterated that the Company has closely monitored the situation of the COVID-19 pandemic and accordingly adjust its strategies and responses to customer behavior and minimize the impacts on the business operations. The Company’s strategy is based on O2O to cover all customer service channels “Omni-Channel Sales and Services”,that is to integrate online channel with more than 12,000 branches of the 7-Eleven franchise to maximize efficiency.
In term of “conveniences”, customers can place orders using All Online, 7-Delivery, and 24 Shopping applications and have products delivered at home or on demand. Such services channel are able to efficiently meet the customers’ needs and it has been well received
At present, the Company retains its financial strength with strong cash flow from operations. As of March 31, 2021, the Company has 36,539 million baht of cash on hand, increased by 7,222 million baht over the same period of 2020, the total assets are also at 518,917 million baht with equities of 114,609 million baht Moreover, this offering debenture will support for stronger financial structure and enhance capital structure for future business expansion plan.
As for overseas expansion, the Company is ready to open 7-Eleven branches in Cambodia and Lao PDR, the markets with good potential and growth opportunities. Once the situation of the COVID-19 outbreak improves and the countries reopen, the Company will accordingly commence its businesses plan.
The Company cares for the safety of the health and hygiene of the investors during this COVID-19 pandemic, and has therefore added more channels for the debenture subscription. Investors can conveniently place subscription orders for all three tranches of debentures online, or through an application on a smartphone device, or through a phone sales service without having to visit the branches of the financial institutions and physically place orders. Interested investors may contact the 10 lead arrangers for additional details as from today.
Currently, the Company is in the process of filing a registration statement and the draft prospectus, which are not yet effective and pending consideration by the Securities and Exchange Commission (SEC). Investors who are interested in subscribing CPALL’s debentures may obtain additional details from the draft prospectus via the QR Code below, or contact any of the 10 financial institutions listed below along with their contact details.
Bangkok Bank Public Company Limited, Tel: 1333
Krung Thai Bank Public Company Limited, Tel: 02-111-1111
Bank of Ayudhya Public Company Limited, Tel: 1572
KASIKORNBANK Public Company Limited: Tel. 02-888-8888 press 819. Retail investors may subscribe online at https://www.kasikornbank.com/kmyinvest (except for foreign nationals and juristic persons who may subscribe through the head office and branches)
The Siam Commercial Bank Public Company Limited, Tel: 02-777-6784
TMBThanachart Bank Public Company Limited, Tel: 1428 press # 4.
CIMB Thai Bank Public Company Limited, Tel: 02-626-7777
United Overseas Bank (Thai) Public Company Limited, Tel: 0-2343-4500
Kiatnakin Phatra Securities Public Company Limited, Kiatnakin Phatra Bank Public Company Limited, Tel: 02-165-5555
Maybank Kim Eng Securities (Thailand) Public Company Limited. Tel: 02-658-5050