SiS Distribution (Thailand) Public Company Limited (“SiS”) is set to stage one of the year’s most prominent regional technology exhibitions, the “SiS Technology Showcase 2025 – Pattaya,” on Friday, October 17, 2025, from 8:30 a.m. to 4:30 p.m. at Nongnooch Tradition Hall, Nongnooch Garden, Pattaya, Chonburi. The event will feature groundbreaking innovations from more than 80 leading global brands, positioning the Eastern Economic Corridor (EEC) as a rising hub of Thailand’s future digital economy.
Event Highlights: A Hub of Future Technology
Attendees will experience immersive technology zones showcasing the latest solutions across diverse fields, including Cloud Computing, Artificial Intelligence (AI), Cybersecurity, Industrial IoT, Network Infrastructure, Solar Energy, and Digital Transformation Solutions. Each zone is designed to provide hands-on demonstrations, offering businesses tangible insights into real-world applications.
Beyond the exhibition, the showcase will also feature in-depth seminars led by world-class IT experts, sharing emerging digital trends and strategies for Thai businesses to thrive in a rapidly evolving landscape. The event will serve as a powerful networking platform for entrepreneurs and organizations across industries, with special activities and prize giveaways worth over THB 150,000.
Pattaya & the EEC: A Strategic Base for Thailand’s Digital Economy
Hosting the showcase in Pattaya, Chonburi, carries significant strategic meaning, as the Eastern region—particularly the Eastern Economic Corridor (EEC)—is being elevated into Thailand’s core investment, industrial, and innovation hub. Major infrastructure developments, including airports, ports, and transportation networks, are driving global investor interest.
By bringing the SiS Technology Showcase 2025 to Pattaya, SiS not only creates opportunities for local businesses to access cutting-edge innovations but also establishes a regional stage that connects Thailand’s economy with global growth.
Leadership Vision: Technology as a Gateway for Thai Businesses to the Global Stage
Mr. Somchai Sittichaisrichart, Managing Director of SiS Distribution (Thailand) Public Company Limited, stated: “Pattaya and the Eastern Economic Corridor (EEC) are becoming the centerpiece of Thailand’s economic growth—in industry, investment, and tourism. The SiS Technology Showcase in Pattaya will not only present innovations but also serve as a gateway linking Thai businesses with global opportunities. It will open doors for new collaborations and demonstrate that the Eastern region has the potential to rise as a digital leader in Southeast Asia.
At SiS, our goal goes beyond showcasing technology. We aim to build an ecosystem where businesses can access knowledge, innovation, and strategic partners. We strongly believe that combining technology with the region’s potential will be a crucial step in driving Thailand toward a stronger and more sustainable digital future.”
The Success Story of SiS Showcases
Over the years, SiS has successfully organized Technology Showcase events in Bangkok and across Thailand, including in Khon Kaen, Phuket, Suphan Buri, Chiang Mai, and Hat Yai, each receiving overwhelming response from both public and private sector organizations.
The Pattaya edition marks the next chapter of this success, firmly positioning the Eastern region as another pillar of Thailand’s technology-driven growth. SiS is committed to developing the Showcase into a nationwide innovation network, connecting all regions and making advanced technologies accessible beyond major cities.
The SiS Technology Showcase 2025 – Pattaya is therefore more than a technology exhibition—it is a decisive step in cultivating Thailand’s digital business ecosystem, forging partnerships, and opening new opportunities for entrepreneurs of all levels. It reinforces the vision that technology is not only innovation but also a driving force for the economy and a foundation for Thailand’s future resilience.
