Bridgestone Sales (Thailand) Co., Ltd., led by Mr. Akihito Ishii, Managing Director, joined the Grand Opening of “TOP SECRET THAILAND SHOP,” owned by Beer Baiyoke, founder of the TOP SECRET THAILAND tuning house and a Bridgestone brand ambassador. Located on Pradit Manutham Soi 1 near Mengjai Intersection, the new landmark brings together a garage, café and ramen shop in one place, offering JDM enthusiasts and car lovers a space to fully experience car culture through car showcases, conversations and a relaxed community atmosphere.
(From right to left) Akihito Ishii, Managing Director of Bridgestone Sales (Thailand) Co., Ltd.,
Smoky Nagata, founder of the legendary TOP SECRET tuning house from Japan and Beer Baiyoke, founder of the TOP SECRET THAILAND tuning house and a Bridgestone brand ambassador
The event was also honored by the presence of Smoky Nagata, founder of the legendary TOP SECRET tuning house from Japan, along with key partners from the automotive industry who joined in the celebration. Bridgestone’s participation reflects its commitment as a leader in tire innovation to deliver its sports DNA and driving excitement, connecting performance with lifestyle at this new landmark for JDM enthusiasts.
Bridgestone also featured the BRIDGESTONE POTENZA CORNER, showcasing its flagship premium sports tire innovations led by the latest BRIDGESTONE POTENZA Adrenalin RE005 for driving enthusiasts seeking greater excitement. Designed for both internal combustion engine vehicles and electric vehicles, the lineup also included BRIDGESTONE POTENZA RE-71RS, BRIDGESTONE POTENZA RACE, high-performance tires for premium sports cars on the track and road, as well as BRIDGESTONE POTENZA SPORT, a supercar-level tire delivering confidence at high speeds. Visitors to TOP SECRET THAILAND SHOP also had the chance to win Bridgestone tire discounts worth 10,000 baht from March 16, 2026, to May 31, 2026, adding excitement to the event while reinforcing the Car Culture community and connecting thrilling sports driving performance with the lifestyle of car enthusiasts.
Join the BRIDGESTONE POTENZA community on Facebook Group:
BRIDGESTONE POTENZA CLUB https://www.facebook.com/groups/potenzaclub
About Bridgestone in Thailand:
Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. In Thailand, Thai Bridgestone Co., Ltd. (TBSC) is a leading manufacturer in the Thai automotive industry, while Bridgestone Sales (Thailand) Co., Ltd. (BSTL) is the exclusive importer & distributor, and supervises the marketing strategy for Bridgestone, Firestone and Dayton branded tires in Thailand. Bridgestone is a brand trusted by its customers, dealers and business partners. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.