‘EVEANDBOY’, Thailand’s No. 1 beauty store, celebrates its two-decade milestone with the ‘EVEANDBOY 20th Anniversary: The Future of Beauty Legacy’ event, unveiling the newly redesigned EVEANDBOY Centerpoint Siam Square (Flagship Store). This flagship store in the heart of Siam Square has been transformed in collaboration with Chararat Saraaphorn, also known as ‘Mackcha’, the Thai artist behind the renowned character ‘Chalotte’. The character comes to life across the new store space, highlighted by the EVEANDBOY x Chalotte Sculpture, spanning an area of over 850 square meters.
Back in 2005, when the ‘beauty store’ concept was still a novelty in Thailand with no major players in the market, ‘Boy – Hiran Tanmit’ – heir to a supermarket business in Maha Sarakham – decided to pioneer the idea of gathering a wide variety of cosmetic and beauty brands under one roof. He recognized shifting consumer behaviors and seized the opportunity to execute an idea that, at the time, no one else had dared to pursue.
Shortly after, the beauty store concept was met with an enthusiastic response from local consumers. Its expansion into Khon Kaen proved equally successful, but the major turning point came with the opportunity to establish a presence in the heart of Bangkok. This marked the official birth of ‘EVEANDBOY’, a brand that sparked a beauty retail phenomenon and reshaped the market. Today, EVEANDBOY has successfully expanded to 70 branches nationwide.
Mr. Hiran Tanmit, CEO of EVEANDBOY Co., Ltd., stated: “Over the past 20 years, EVEANDBOY has evolved to make beauty and self-care shopping for Thais easier, more enjoyable, and more convenient. Upon entering our stores, customers will find an extensive variety of cosmetics, ranging from global brands to local brands. At EVEANDBOY, customers can discover trending items and the latest launches before anyone else. Today, our stores house over 100,000 products from Europe, America, Korea, Japan, China, Thailand, and beyond.”
Regarding the highlights of this flagship store, Hiran noted that EVEANDBOY Centerpoint Siam Square (Flagship Store), spanning over 850 square meters, features a contemporary redesign with clearly defined categories across floors. The 1st Floor houses the Trendy Makeup Station, an empire of makeup trends including K-Beauty, T-Beauty, and viral global items. The 2nd Floor is the Skin & Hair Care Sanctuary, a comprehensive zone dedicated to skincare and haircare. The 3rd Floor features Fragrance & Global Brands, a paradise for lovers of perfume and world-renowned brands. Furthermore, the store’s new look was created in collaboration with renowned artist ‘Mackcha,’ featuring her signature character, ‘Chalotte.’
The character ‘Chalotte’ is inspired by a ballerina – a classic art form that embodies beauty, passion, and perseverance. Much like Chalotte, a young girl filled with imagination and dreams, this design merges her essence with the spirit of a ballerina to represent a journey of growth and dedication. This reflects the 20-year legacy of EVEANDBOY: a brand that inspires and empowers everyone to be beautiful in their own way, having evolved from a small beauty store into Thailand’s No. 1 beauty retailer.
“We remain firm in our belief that the charm of offline shopping is irreplaceable. Providing customers with exceptional experiences from our service and the surrounding ambiance to the opportunity to try new products firsthand is what makes it special. Moreover, the visual discovery of an extensive, eye-catching selection within an inviting atmosphere creates a unique allure that defines the offline shopping experience at every one of our branches, not just this one.”
Looking ahead to next year’s beauty trends, Hiran expects technology and sustainability to take center stage. Consumers are shifting toward holistic self-care that treats the body as a whole from head to toe, inside and out. Central to this shift is ‘Authenticity,’ as people strive for genuine self-expression and the celebration of their true beauty.
As for the beauty items to watch next year, hybrid products are expected to take the lead. This includes foundations infused with skincare, nourishing lip treatments, and blushes containing SPF. Consumers are increasingly seeking multi-functional products that beautify while providing nourishment simultaneously. All of these must-have items are available at every EVEANDBOY branch.
Experience this new beauty journey and join our 20th-anniversary celebration with exclusive promotions of up to 80% off. Visit us at any EVEANDBOY branch from 31 December 2025, to 4 January 2026, or shop online via our official application. Stay updated on special activities by following Facebook: Eveandboy, Instagram: Eveandboy, TIkTok: Eveandboy and X: Eveandboy.
