Nippon Paint, Asia’s No. 1 and the world’s No. 4 paint manufacturer from Japan, received Thailand’s leading marketing award, the Business+ Product of the Year Awards 2025, recognizing the best products and services of the year 2025. The event was organized by Business+ Magazine, owned by ARIP Plc., in collaboration with the College of Management, Mahidol University (CMMU). Nippon Paint won this award for the success of its product, Nippon Paint AirCare, an ultra-premium, health-focused decorative interior coating, which has genuinely met and understood consumer needs through outstanding product innovation and marketing excellence. This aligns perfectly with the event’s theme, “Reaching for the Hearts,” leading Nippon Paint to win the award for the second consecutive year.
This award serves as a prestigious testament to Nippon Paint’s ability to adapt, differentiate, and deliver genuine value to consumers. The award selection process is rigorous, combining qualitative evaluation by experts with quantitative surveys involving more than 3,000 consumer samples nationwide to ensure transparency and credibility of the results.
Mr. Watchara Siriritthichai, General Manager at Nippon Paint Decorative Coatings (Thailand) Co., Ltd., stated that Nippon Paint was greatly honored to receive the Business+ Product of the Year Award 2025 in the “Construction Materials and Real Estate” product category for the second consecutive year, reflecting Nippon Paint’s position as a leader in high-quality, innovative coatings with a deep understanding of consumer needs. The award-winning Nippon Paint AirCare is an ultra-premium interior decorative coating and a flagship health-focused product that has long represented the brand’s excellence. Moreover, this year’s marketing strategy for Nippon Paint AirCare was elevated to the next level through its positioning as a “Lifestyle Interior Paint,” meaning a paint that truly understands every form of living, especially for health-conscious consumers and those who express their identities through the aesthetics of interior design.
The key features of “Caring for Every Breath” Nippon Paint AirCare make it the ideal choice for health-conscious individuals through innovative technologies that protect the well-being of every family member, including:
- Zero VOCs: The first paint in Thailand to receive UL GREENGUARD Gold Certification, a global standard from Underwriters Laboratories Inc. (UL) in the United States. This certification confirms that the paint emits extremely low levels of volatile organic compounds (VOCs), posing no harm to health and causing no respiratory diseases. It is safe from the moment it is applied and remains safe throughout its lifespan of over 15 years. The paint is odor-free, allowing immediate occupancy after application, and is safe for all family members, including children, the elderly, and pets.
- Air-purifying properties for cleaner air at all times: With Air Fresh and Active Carbon technology, the paint absorbs toxic substances such as formaldehyde and various VOCs emitted from walls, furniture, carpets, vinyl flooring, etc. It purifies indoor air by over 80%* within 48 hours, keeping the air cleaner and reducing the risk of respiratory diseases.
- Virus and bacteria inhibition on walls: With Air Anti and Silver-Ion technology, the paint film inhibits up to 99.99%* of viruses and bacteria on wall surfaces, reducing the likelihood of infection inside the home even without frequent wall cleaning, helping to ease concerns about germ buildup.
- Long-lasting color and durability even after repeated cleaning: With Air Wash and Anti-Stain technology, Nippon Paint AirCare provides maximum pigment adhesion and superior coating strength. It withstands up to 500,000 cleaning or scrubbing cycles* while retaining its fresh appearance without peeling. This feature is particularly valuable for families with young children. Furthermore, Nippon Paint AirCare is the first interior paint innovation in Thailand proven to endure up to 500,000 scrubbing cycles.*
In addition, Nippon Paint AirCare is a low-carbon paint, making it environmentally friendly. Its container is also made from recycled plastic pellets.
“Nippon Paint is deeply honored to have received the Business+ Product of the Year Awards 2025 for the second consecutive year. We sincerely thank consumers for their trust and satisfaction reflected in their votes this year. Every member of the Nippon Paint team adheres to our core philosophy, ‘Inspired by You,’ which means we are committed to developing customer-centric solutions grounded in practical standards. Every product must be created with a deep understanding of customer needs, as each has distinct usage contexts. For example, Nippon Paint AirCare, which received this award, was developed under the concept of ‘Caring for Every Breath.’ We understand that interior paints are closely tied to consumers’ daily lives, so we strive to develop interior paints that enhance physical and mental well-being. Moving forward, Nippon Paint will continue to develop innovative coatings across all categories to meet consumer needs in the best possible way,” said Mr. Watchara.
Asst. Prof. Dr. Boonying Kongarchapatara, Chair of the Business Management Program at CMMU, stated that the Business+ Product of the Year Awards 2025 are based on five key criteria: functionality (how well it performs as intended), design (taking into account both aesthetics and usability), environmental friendliness, innovation, and customer satisfaction. These criteria are synthesized to identify products and services that best meet consumer needs through advanced innovation and outstanding marketing performance. This year, Nippon Paint once again demonstrated comprehensive excellence across all criteria, showcasing strong product performance that effectively solves real consumer problems while maintaining high standards. Combined with strategic marketing that builds distinct brand identity, the company fully met the award’s evaluation standards and was thus honored again this year. Nippon Paint’s achievement serves as an inspiration and a testament to the quality of Thai products and services, helping to drive the country’s economy and society forward with stability and sustainability.
