Offering a Japan Flagship Level Shopping Experience that Brings Thai Shoppers Closer to the Brand
MUJI Thailand is gearing up to unveil its latest flagship store, “MUJI Central World,” marking a significant milestone as “The Largest Flagship Store in Southeast Asia.” Positioned as the regional hub for MUJI in ASEAN, the new store aims to become a must-visit destination for Thai shoppers and international visitors alike when in Bangkok. Set to officially open on November 28, 2025, on the 4th floor, Zone I of Central World, the new flagship promises an immersive shopping and lifestyle experience on par with MUJI’s leading flagship stores in Japan. Spanning over 3,700 square meters, it brings together MUJI’s full product range available in Thailand, all thoughtfully curated under one roof, with a reimagined store layout designed to elevate the shopping journey through interactive and experiential zones. The store serves as a gateway for Thai consumers to experience and understand MUJI’s philosophy, fostering a deeper and more meaningful connection with the brand.
As MUJI’s 40th store in Thailand, this Flagship location is also the largest in the country, designed to deliver the most comprehensive MUJI product lineup ever presented. It embodies MUJI’s commitment to expressing its design philosophy through innovative retail formats that connect deeply with nature, while also incorporating elements inspired by Thai culture and lifestyle under the concept of “MUJI Meets Thai Way of Living.” This approach bridges the gap between MUJI and Thai consumers by showcasing how MUJI products can seamlessly blend into local lifestyles, while also infusing the store design with subtle touches of Thai aesthetics, all without compromising the brand’s global values of sustainability and environmental friendliness.
Beyond retail, MUJI Central World Flagship Store aims to be an inspirational community hub, offering creative and cultural spaces that encourage people who share common interests in design, art, and sustainability to gather, exchange ideas, and enjoy the serene simplicity that defines MUJI’s philosophy. The new Flagship Store will redefine the shopping experience for Thai customers, making it more enjoyable, convenient, and complete than ever before.
Currently, Central World already houses one MUJI Store located within the Central Department Store (4th floor), catering to customers who prefer a quick and convenient shopping experience. The addition of the MUJI Central World Flagship Store, located on the 4th floor, Zone I, offers a new, elevated experience for those seeking a deeper connection with MUJI’s world. Both stores will continue to operate simultaneously to meet the diverse needs of all shoppers.
MUJI fans won’t want to miss this landmark moment! Get ready for the grand opening of the “MUJI CentralWorld Flagship Store” on November 28, 2025, at Central World, Bangkok.