ERGO Insurance (Thailand) Public Company Limited today announced a full-scale strategic expansion into Thailand’s insurance market, supported by the strength of ERGO Group, one of Germany’s and Europe’s leading insurance groups and part of Munich Re, a global leader in reinsurance and risk carriers. Amid a worldwide insurance landscape facing challenges and new opportunities, the company is moving forward with a “Digital First” strategy as its core business direction, combining deep local market expertise with international standards. ERGO is committed to delivering protection and services that meet customers’ needs today and anticipate those of tomorrow. The company is also accelerating the development of digital technologies to enhance operational efficiency and drive sustainable growth across Thailand.
At the event, ERGO outlined its strategic direction and key initiatives for achieving sustainable growth, while introducing innovations and concepts that reflect the Group’s global vision, tailored for the Thai market.
Mr. Theo Kokkalas, Chairman of the Board of Management of ERGO International AG, said, “The Thai market is one of our three designated growth markets in Asia, alongside China and India. It plays a significant role in our international ERGO portfolio, and we see considerable potential here. Our goal is to achieve sustainable and profitable growth, ultimately positioning ourselves among the top five insurers wherever we operate. We are therefore committed to strengthening our presence in Thailand.”
“Every market has its own dynamics, but the fundamentals of our approach remain unchanged: strong local capabilities supported by the global strength of our group. Diversifying and balancing risks across markets, regions, and business lines—as well as fostering cross-border synergies and scaling successful initiatives—demonstrate the power of being a truly international group and are essential pillars of economic resilience and competitiveness,” Mr. Kokkalas added.
ERGO is one of the major insurance groups in Germany and Europe. The Group is represented in over 20 countries worldwide, with a focus on Europe and Asia. About 37,000 people work either as salaried employees or self-employed sales representatives for the Group. In the 2024 financial year, ERGO generated insurance revenue of 20.8 billion euros and a net result of 810 million euros.
Mr. Isorasak Thesratanavong, Chief Executive Officer, ERGO Insurance Thailand, said, “As the first Thai CEO of ERGO Insurance Thailand, I am truly honored and immensely proud to have the opportunity to lead the brand into the future, leveraging over 15 years of my professional experience in the insurance industry. Our performance over the past year resulted in more than 5.1 million policies, serving over 3.7 million customers, reflecting the trust people have placed in us. At ERGO, our mission is not just about selling policies, but to care for our customers’ lives and businesses at every moment. We are committed to building confidence among our customers, partners, employees, shareholders, and society through our ‘Digital First’ strategy, placing digital at the heart of everything we do – from delivering a superior customer experience, ensuring fast and accurate operations, to building a brand that is both accessible and trustworthy.”
“In addition, we continue to develop our Agent Platform to support agents and brokers, making their work more convenient and faster. This platform will consolidate complete and up-to-date information, enabling agents to access key data instantly and serve customers more effectively. And soon, we will launch CamCom – an AI-powered system for assessing vehicle damage and condition in motor insurance, designed to make claims processing faster and more accurate. This aligns perfectly with our goal – to make ERGO the Insurance Provider of Choice, not just for today, but for the future as well,” Mr. Isorasak added.