Thailand is once again a holiday destination that people from all over the world want to visit, particularly fans of Smiley®, a yellow smiley face that is one of the most positive and powerful icons that people around the world. ONESIAM, a synergy of global destinations – Siam Paragon, Siam Center, and Siam Discovery, is forming a global collaboration with Smiley® to organize “Siam Smiley® Celebration Infinite Happiness” to bring everyone special moments of happiness from the smiley face and fill ONESIAM with joy. The celebration begins today and will last until January 8, 2023.
Smiley® was created in 1972 by French journalist Franklin Loufrani with the intention of spreading joy and positive energy. He created a smiley face icon to encourage everyone to smile at one another. On the occasion of Smiley®’s 50th anniversary, it is a fantastic celebration that includes collaborations with leading brands all over the world. The OENSIAM’s “Siam Smiley® Celebration Infinite Happiness” is the one and only largest collaboration in Southeast Asia’s with Smiley®, following the COVID-19 pandemic. It is one of the most anticipated events for Smiley® fans across the globe.
ONESIAM has transformed areas of Siam Paragon, Siam Center, and Siam Discovery into an iconic land of Siam Smiley, decorated with art pieces and original happy Smiley® faces created to reflect the personality of each destination. Everyone can have fun taking photos, create video clips, creating TikTok content, sharing happy moments with others, and welcoming the New Year with a smile.
Siam Paragon, the world-class shopping and entertainment destination impresses visitors with a special gift by embellishing its premise with stunning Smiley® decorations. A spectacular Christmas tree and installation art at Parc Paragon, as well as the Smiley® Tunnel at the Cascade, will also dazzle visitors to enjoy taking photos and capture happy moments.
Siam Center The Ideaopolis, which was designed to be a city of trendy ideas, places a premium on being the best source of inspiration. Smiley faces, the yellow symbol of happiness, can be found throughout Siam Center. There are numerous activities to choose from. The first check-in spot is at Smiley Playground, a house full of giant Smiley® balls at Atrium 1 and G floor, where everyone can have fun and bring home smiles. Smiley Café is a cafe zone that creates special Smiley®. beverage recipes and special desserts from the famous pastry shop In de Bake. Meet Chef In, the owner of a popular kitchen/cooking Facebook fan page In Kamlung-in and his special recipes on the first floor of Siam Center.
On this special occasion. Siam Center also presents exclusive Absolute Siam products, an exclusive collaboration with Smiley® dubbed “Smiley® x Absolute Siam Store inspired by Proxie.” The collaboration expands to many brands at Siam Center, including New Era, Havaianas, Frank Garcon, iCONiC, Leisure Projects, Baking Soda, Smileyhound by Greyhound, and others. Additionally, Me More homemade gelato ice cream is joining in on the fun, bringing special recipes, “Smiley Day with Smiley Gelato” and “Smiley Day with Happiness Gelato,” to the Me More outlet on the M floor of Siam Center.
At Siam Discovery The Exploratorium, where an eco-friendly Christmas tree is presented each year to raise awareness of environmental conservation. For more than 15 years, it has created a Christmas tree based on the concept of environmental friendliness. Under the concept of “Siam Smiley® Celebration Infinite Happiness,” Siam Discovery collaborates with PTT Global Chemical Public Company Limited (GC) this year to create an environmentally friendly Christmas tree called Circular Living Xmas Tree 2022. It is adorned with Smiley faces wearing festive hats made from recycled plastics such as drinking bottles, plastic boxes, plastic cups, bottle caps, CDs, and plastic cutlery. Special collections such as COMPONENT, ETACHA, Moleskine, OCIIO, and others also join the festive collaboration with Smiley®.
Celebrate the festive joy at “Siam Smiley® Celebration Infinite Happiness” at ONESIAM, at Siam Paragon, Siam Center, and Siam Discovery, which runs from today until January 8, 2023. Please visit Facebook and see the ONESIAM application for more information. Press release by Supris Netekien , assistant managing director – public relations, Siam Piwat Co., Ltd.