CRC Thaiwatsadu Company Limited a subsidiary of Central Retail Corporation, has taken another step forward with a business expansion plan to respond to the growing purchasing power in the construction materials market. Using the Small Town Strategy, the company seeks to capitalize on the emerging business and industrial potential of Samut Sakhon Province by opening Thaiwatsadu Bang Bon Branch as the province’s third branch.
Mr. Suthisarn Chirathivat, Chief Executive Officer of CRC Thaiwatsadu Co., Ltd. under Central Retail, said that the company expects to capture a growing market share of building materials and home furnishings because of the new branch’s promising location, which is full of megaprojects, housing projects, commercial buildings, department stores, and numerous new factories. It is also a densely populated area with many residential communities. The Bang Bon Branch enables Thaiwatsadu to better serve the needs of local consumers, contractors, and construction companies.
“Thaiwatsadu intends to expand our business presence to cover all regions of the country in response to the growth of the building materials market and capitalize on consumer purchasing power. In 2022, five new branches, both in the standard Red Format and the Hybrid Format, were opened in tourist cities and large industrial zones. Each of these retail formats sells products from the Thaiwatsadu and BnB home brands. Furthermore, the Blue Format compact-sized retail model is an option for increasing product and service accessibility to local communities,”
The Thaiwatsadu Bang Bon Branch is the fifth and final branch in the expansion plan for this year. It is situated on Ekachai Road in the Bang Bon neighborhood, which is the exit to Samut Sakhon, the gateway to the southern provinces. It is in a growing urbanization area with an expanding road network, megaprojects, housing projects, commercial buildings, department stores, and many new factories opening. It is also densely packed with residential communities. These factors combine to make it a highly promising location with the surging market competition.
With its ‘Small Town Strategy,’ Thaiwatsadu continues to add new brands on the outskirts of major cities. There are two existing branches in the Samut Sakhon Province: Om Noi Branch and Mahachai Branch. The Bang Bon Branch is the third in this area. The newly opened branch is expected to support the growing demand for construction materials and home furnishings among homeowners, contractors, and construction businesses in the area and beyond. The expansion also strengthens Thaiwatsadu’s business stability and increases its competitive advantage in securing market share by occupying the Samut Sakhon area and covering every corner of the city.
The Bang Bon Branch of Thai Watsadu is the 65th in the company’s construction materials retail network. It is approximately 17,000 square meters in size and is surrounded by more than 75,000 households, which include housing estates and hundreds of new and old condominiums.
“The Bang Bon Branch houses over 36,000 construction and home furnishing SKUs. These include structural work and hand tools, as well as mechanical equipment and hardware, architecture and decoration, electrical and water supply systems, sanitary products, and agricultural-related tools, among other things. A Customer Service team is also on hand to provide customer conveniences such as transportation, design, installation, and consulting services. These reinforce Thaiwatsadu’s market leadership as a one-stop shop for products and materials for home construction, decoration, and repair. We believe that with the opening of the new branch, the Bang Bon district’s commercial potential and construction material business will grow even more.,” Mr. Suthisarn concluded.
More information, news, and detailed promotional updates can be found at www.thaiwatsadu.com. Alternatively, visit the Thaiwatsadu Facebook fan page, Line ID @Thaiwatsadu, or dial 1308.