Central Retail transforms Thailand’s retail industry with Tops CLUB, a membership store that spans across 15,000 sq m behind Central Rama II.
An empire of imported products from exclusive brands worldwide, the store offers every product category with trendy and modern additions weekly, such as fresh and dry ingredients, snacks and bakery, kitchen products, household goods, appliances, outdoor products, children’s toys, sport equipment, pet products, beverages, and wine. Enjoy a superior and unique shopping experience for all lifestyles and generations, designed for everyone in the family, and count on the best prices always. Become a member easily with just a few clicks and get ready to enjoy the full experience from September 28, 2022
Stephane Coum, Chief Executive Officer – Food Group, Central Retail, said, “As the
1 Food Retailer in Thailand, we are committed to constantly elevate retail models to make sure that Tops is the ultimate food destination in Thailand. We are introducing a mega project called Tops CLUB for the first time in Southeast Asia. We’ve spent two whole years developing this never-before-seen store concept. By becoming Tops CLUB members, customers can enjoy premium quality products with more than 3,500 items to choose from, imported from around the world, with new products available before anywhere else, great deals that change weekly, exclusive products, and seasonal products for special occasions like Christmas and the New Year. Tops CLUB selects the best products and offers them at the best prices to make them accessible. Everything is brought together here to fulfill our customers’ needs, as if they were shopping in famous stores overseas.”
“I am confident that Tops CLUB will offer a unique and distinguished shopping experience that excites Thai customers beyond their expectation. After having introduced pop-up stores since July, it has been very well received, and so far we already have 12,000 members. Additionally, we have added more channels to ensure our customers can access Tops CLUB conveniently. They can shop on the Tops CLUB app anywhere, anytime. We want to offer the best and most complete omnichannel shopping experience.”
Tops CLUB spans across 15,000 sq m in a warehouse style building divided into three zones according to product categories to make shopping more convenient. The display is unique and outstanding, different from typical store layouts. Customers can try products before buying with more than 40 sampling points throughout the store, with experts to offer information. They can also take photos for their social media and have fun in the store before making a purchase. Everyone can enjoy a world-class experience from the first step into Tops CLUB. The three zones are:
Zone 1: Here, get ready to be tempted by a parade of world-famous products. In Kid’s Paradise Zone, there are many children’s toys, including 3-meter-tall teddy bears, unicorn and flamenco rafts, and cute gaming chairs which can be tried before buying. In Outdoor Zone, there are outdoor products such as extra large chairs and barbecue sets from famous brands like Ozark Trail, Expert Grill, and Lifetime. There are also kitchen products from American brand Mainstays, pet products, household items, kitchenware, automobile accessories from America’s popular brand KIRKLAND and BESST, sport equipment, appliances, and many more.
Zone 2: One of the biggest surprises in today’s visit is the food zone which is home to the biggest chilled room in Thailand, the one and only in the country. Customers can browse and buy vegetables, fruits and chocolates in this zone. It features the biggest chilled and frozen cabinets in the country, packed with interesting products that customers can try from brands like New Zealand ice cream brand KILLINCHY GOLD. Products include meatballs, import-grade ground meat, mixed nuts, and pistachios from the US. For snacks, there are chips in many different flavors, flavored crispy pork, dried fruits and vegetables from Australia, teas, coffees, and seasoning products from the best brands of Europe, the US and Asia. There is also a coffee bar where customers can taste tea and coffee as much as they want.
Zone 3: This zone offers a wide variety of fresh ingredients, meat, and seafood imported from Europe and the US, such as beef, lamb, salmon, oysters, scallops, and lobsters. It is also home to Beverage and Wine zone, displayed in a design that makes browsing more convenient. The Cooking Show zone is where famous chefs cook delicious dishes for customers to try. Drink pairings are also recommended to enhance the experience. CLUB Café offers special dishes made with premium ingredients imported from the US such as hotdog, pizza, and chicken bake, available for both dine-in and take-home. It is definitely worth stopping by!
To create excitement, customers can enjoy a treasure hunt experience for the first time in Thailand. They can hunt for products from top brands at amazing prices exclusively at Tops CLUB. For more convenience and speed, the store has 32 cashier counters to serve its customers.
Tops CLUB is a new retail innovation that offers the best value to its customers. The concept of ‘Tops CLUB’ is to offer imported products to its members at the best prices in the market, without having to fly or order from overseas. They can also collect The1 points for extra value. There are two types of membership.
- Basic Member – free of charge
- Premium Member – for only 799 baht a year (from now to October 31, 2022)
from normally 999 baht, with special privileges such as:
- 5% discount*
- Free delivery in Bangkok and vicinity when shopping online via the
Tops CLUB app from now to December 31, 2023.
- Latest updates from Tops CLUB before anyone else.
To celebrate the official launch of Tops CLUB Flagship Store, exclusively on September 28, 2022, the first 100 Tops CLUB members who shop at the store can win a mystery box worth 500 – 7,000 baht. When spending 1,000 baht or more, win a chance for a meet and greet session with a duo from Cutie Pie series, “Max” Kornthas Rujeerattanavorapan and “Nat” Natasit Uareksit, in which they can take pictures and play games with the duo on stage. Get a free “I’m Tops CLUB Member” XXXXL bag worth 499 baht when spending 3,000 baht or more per receipt during September 28 – October 31, 2022.
Tops CLUB “The World’s Exclusive Shopping Experience” is open from Monday to Friday at 10AM-10PM and Saturday and Sunday at 8AM-10PM from September 28, 2022 onward.