The Pizza Company Delighted: Demand Grows in All Channels. Reveals ‘Earth-Mix’ as New Brand Ambassador, Promotes “New York in Christmas Time”

The Pizza Company revealed “Earth-Mix” as their new Brand Ambassador along with its new campaign “New York in Christmas Time” and four new faces of a gigantic New York Pizza XXXL 18 inches, including Snowman in Town, Santa’s Gift, Christmas on the Beach, and Merry Chicken along with other exclusive drinks that will be available only for this Christmas season. Additionally, The Pizza Company has teamed up with the brand, PAINKILLER, launching a special limited edition of streetwear sweaters. Over the past 2 months, The Pizza Company sales has grown at least 10% in all channels, including dine-in, online and delivery channels. All customers can enjoy this campaign from Today until 16 January 2022.

Mr Panusak Suesatboon, General Manager of The Pizza Company, under the operation of The Minor Food Group Pub Co., Ltd., stated that to create an endless joy and be a part of the Christmas celebration season, The Pizza Company has welcomed the new Brand Ambassador “Earth-Mix”, Earth- Pirapat Watthanasetsiri and Mix- Sahaphap Wongratch from “A Tale of Thousand Stars” the series. “Earth-Mix” is a popular idol for the new generation and with their bright and cheerful image, they are the perfect ambassador for The Pizza Company to create an endless joy and serve the most special moments to the customers.

Additionally, The Pizza Company has also launched a new campaign “New York in Christmas Time” to create an ambience of Christmas Celebration in the New York City with “New York Pizza XXXL 18 inches”, that add new selected imported ingredients, such as cream cheese, hash brown, bacon, Vienna sausage, etc. There are four new menus including 1) Snowman in Town – cute smiley hash brown perfectly matched with cream cheese, Italian sausage, smoke sausage, and topped with snowy cheese, just like the snow in winter; 2) Santa’s Gift – Vienna sausage and pepperoni topped with a drawing of a Christmas tree from special mustard sauce recipe; 3) Christmas on the Beach – enjoy this Christmas on a beach with four giant shrimps; and 4) Merry Chicken – tasty BBQ chicken and mushroom, garlic butter chicken and grilled chicken serves with a drawing of a Christmas tree from special sour cream sauce.

Additionally, there are also other new menus, such as Premium Mixed Sausage, Ham Loaf Steak, Dirty Fried Bacon, Snowy Buffalo Wings and “Snowy Pizza”, that allows customers to enjoy unlimited sprinkles of cheese on top of pizza. Together launched new drinks “New York Milkshakes”, including White Christmas – a special tasty white malt drink; Midnight Joy – chocolate drink topped with overflowing chocolate; and Santa in Pink – strawberry smoothie topped with whipped cream for a full dessert feel.

In order to make this year one of the most special years, The Pizza Company has joined forces with the PAINKILLER, a famous brand designer, launching a special limited edition collection that takes the specialties of the Christmas season to create streetwear style clothes, including 3 styles of Sweaters for only 999 baht. In order to celebrate the Christmas season in the New York City ambience, The Pizza Company also decorated the restaurant in New York City style delivering a special experience where customers can share stories and happiness. The Pizza Company is also giving away a special gift for every customer dining dining-in and passing on unforgettable memories to make this year’s Christmas the most special one. These will be available at all The Pizza Company branches from 13 December 2021 onwards.

“After the relief of the lockdown, Thailand’s pizza market has a tendency to grow and the customer demand is growing, at least 10%, in all channels including dine-in, online, and delivery channels. The Pizza Company expects to receive positive feedback from the customers for this campaign and encourage more customers to return for dine-in services during the Christmas season. We also hope that this will increase the growth of The Pizza Company by at least 15%,” Mr Panusak closed.

All customers can enjoy this campaign from Today until 16 January 2022 at all The Pizza Company 1112 branches or via Telephone – 1112, Mobile application – The Pizza Company 1112 and 1112 Delivery. For more information and updates on The Pizza Company, please visit Website:, Line: Thepizzacompant1112, and Facebook: The Pizza Company 1112 Lovers.

Source: JC&CO Communications