CRC elevates retail experiences, accelerating renovations and uplifting services

CRC elevates retail experiences, accelerating renovations and uplifting services, driving the growth of omnichannel sales by over 120%

Along with the reopening of Thailand’s borders, Central Retail drives forward its growth plans by accelerating the renovation of its department stores and uplifting its service experience. Reinforcing its ‘Customer-centric, omnichannel platform’ strategy, the company continues to focus its efforts in merging offline and online channels to enable seamless shopping experiences, resulting in a 120% growth of omnichannel sales within the past nine months. Central Retail also launched an online video ‘Sabai Shopper’ as part of its ‘Chob Sabai Tong Shop Sabaiii’ campaign to showcase its omnichannel leadership in enabling next-level convenience in accessing a comprehensive suite of products and services anytime, anywhere.

Ms. Piyawan Leelasompop, Head of Corporate Marketing, Central Retail Corporation Public Company Limited (CRC) commented, “Amid the recent changes in the market that have impacted consumer behavior, Central Retail continues to capture and create new growth opportunities for the business by focusing on multi-category products and multi-format platforms, both online and offline, to better serve the changing needs of modern consumers. The company’s omnichannel platform services have proven to be a major success, and we aim to move forward and enhance our in-store spaces and services, which is an important point of contact for our customers. We have also ramped up our promotional efforts to boost sales and renovated our department stores to become more modern, convenient and dynamic, including Central Chidlom, CentralPlaza Rama 2 and CentralPlaza Ladprao. As for our online channels, we have launched a suite of new services to better connect with our physical stores, enabling seamless customer journeys and catering to every lifestyle and need. We believe these efforts will deliver unmatched retail experiences in every interaction with our customers.”

“Building on our expertise and capabilities in omnichannel retailing, the company has made it even easier to shop by launching an online video ‘Sabai Shopper’ as part of its ‘Chob Sabai Tong Shop Sabaiii’ campaign, which is one of our key marketing strategies to showcase ways to access products and services that bring more ease, more speed and less hassle. This video campaign acts a guidebook for our customers by showcasing ten ways to access our products and services, including Shop Online, Call & Shop, Chat & Shop, Shop Via Facebook, E-Ordering, Click & Collect, Shop & Drive Thru, Quick Commerce, Call Center, Central App for everyday lifestyle needs and Tops App for food and groceries. In the past nine months, omnichannel platforms have achieved sales growth of 120% within fashion, hardline and food segments, reflecting the potential of Central Retail in developing new experiences for customers and underlining its leadership in being ‘Central to Life’ for its stakeholders, concluded Ms. Piyawan.

For those interested in viewing ‘Sabai Shopper’ as part of its ‘Chob Sabai Tong Shop Sabaiii’ campaign, please visit our Facebook page at or our YouTube channel ‘Central Retail’.

About Central Retail
Central Retail Corporation Company Limited (Central Retail) is the retail leader in Thailand and the flagship company at the roots of Central Group. It has a network of 3,641 branded stores (as of 30 September 2021) offering multi-category products through multi-format channels such as department stores, convenience stores, specialty stores, supermarkets, hypermarkets, plazas and online sales through omnichannel platforms. Central Retail’s business is organized into 4 operating segments based on business units; (1) Fashion, which focuses on apparel and accessories under Central Department Store, Robinson Department Store, Supersports, Central Marketing Group (CMG) and Rinascente; (2) Hardline, which focuses on electronics and home improvement under Thai Watsadu, Baan and Beyond, Power Buy, Nguyen Kim, OfficeMate, B2S and meb; (3) Food, which focuses on groceries under Central Food Hall, Tops Market, Tops Daily, FamilyMart, Big C/GO! and Lanchi Mart; and (4) Property, which focuses on leasing retail property to third parties and to its own stores under Robinson Lifestyle Center, Tops Plaza, and Big C / GO!. As of 30 September 2021, Central Retail has its presence in 3 countries – in 56 provinces of Thailand, 39 provinces of Vietnam and across key cities in Italy (as of 30 September 2021).

Source: JC&CO Communications

Symbol: CRC