No.1 wearable watch brand in Brazil reaches over 218 million impressions on Kwai
Kwai, short video formed social media in Brazil, announced the partnership with Amazfit, the global smart wearable brand, to promote Amazfit’s Global new product launch.
During the campaign, Kwai users could join the Hashtag challenges on Kwai app to win Amazfit signature products. Content creators on Kwai uploaded more than 32,000 campaign related videos that got over 218 million impressions. On Oct 14th and 15th, the brand invited Kwai content creators to kick off the celebration of Amazfit new products on their livestream sessions.
“The partnership with global brand like Amazfit shows our dedication to bring more beloved brand to Kwai, to make shopping experience intuitive while our users are spending their leisure time on Kwai”, says Paulo Fernandes, Sales Director for Kwai, Americas.
Kwai’s mother company Kuaishou has pinoeers the integration of social media and e commerce in China. Year 2020 alone, total GMV of e-commerce transactions facilitated on Kuaishou was 381 billion RMB, which is close to 60 billion USD.
Regional Business Director of Amazfit, Austin Peng said : “We are very happy to be cooperating with Kwai, and we are very satisfied with the effects of the partnership and the Hashtag Challenge. We hope to cooperate even more with Kwai in the future, to help more people enjoy smart health and live their passions.”
About Kwai Brazil
One of the most popular free apps in Brazil, Kwai allows the public to create their own content and share videos online in an easy, inclusive and accessible way, in an interactive universe that allows people to connect. With a mission to make people’s lives happier, Kwai believes that every little moment in life deserves to be shared. The app is available on iOS and Android systems, the App Store and Google Play . Learn more at: kwai.com .
Amazfit is a leading global smart wearable brand that offers a wide product portfolio including smart watches and bands, TWS earbuds, and health & fitness devices such as smart treadmills and smart body composition scales. The brand essence is Up Your Game, and Amazfit encourages users to live their passions and express their active spirits freely. Amazfit is a brand owned by Zepp Health (NYSE: ZEPP) that has shipped over 100 million devices since 2014, with products available in over 90 countries and regions. For more information, visitwww.amazfit.com
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Caption – Amazfit Partners with Kwai in Brazil to Kick off the New Product Launch Campaig