“Sizzler” Satisfies: Delivery Accelerates 2021 Growth by 20% Confidence that Demands will Restore the Fourth Quarter Serves “Oktoberfest” Menus to Celebrates the Coming Back of Tourists
Sizzler moves forward as a leader in the restaurant industry, pushing a comprehensive strategy to strengthen and support the growth of the new consumer market, whether it be continuously creating new menus alongside its unique premium salad bar, or serving dine-in, delivery and pick-up. Moreover, Sizzler is preparing to expand its branches in Bangkok and nationwide to support their increasing number of customers. For the past three quarters of 2021, the overall growth has been at 20% with significant growth in delivery sales and the number of dine-in customers has continued to increase. Sizzler is confident that in the fourth quarter of 2021, the overall situation will improve accordingly. Recently, Sizzler has paraded its new 5 “Oktoberfest” menus for western food lovers including “Pork Knuckle & Mixed Sausages”, “Beer Battered Fish & Chips”, “Mixed Sausages & Roasted Potatoes with Bacon”, “Pork Schnitzel”, and “Mixed Sausages Spicy Salad”, to increase their sales by 20% and enhance the overall sales growth in the last quarter of the year.
All five menus are ready for everyone to experience the originality of western-style dishes that are not only tasty but full of joy, at Sizzler for dine-in, delivery and pick-up at all branches from 15 October – 30 November 2021, or until stocks last.
Mr.Kreetakorn Siriatha, General Manager of SLRT Limited Company; a subsidiary of The Minor Food Group Plc.; a restaurant operator under the brand Sizzler, states that the past three quarters of 2021 have been another challenging time for the survival of the restaurant industry during the COVID-19 situation. Sizzler is one of the organizations in the restaurant industry to have adjusted their operations in accordance with the situations and customers behaviour. For the past three quarters, Sizzler’s delivery sales have grown significantly, as well as the number of customers returning to the restaurant that has continued to increase after the relief of the lockdown. As a result, the overall growth has been at about 20%, doubled beginning of the year, and tripled the same crisis period of last year.
For this, Sizzler’s main strategy is to continuously create new menus all year round to serve a variety of dining experiences to their customers, accompanied by their famous premium salad bar and a friendly atmosphere suited for everyone at every age. Additionally, Sizzler has moved forwards in expanding its branches in Bangkok and nationwide to support a wide variety of customers. For this, by the end of 2021, Sizzler is ready to launch their new branches at The Mall Thapra, Robinson Saraburi, Robinson Chachoengsao, and Central Sriracha serving dine-in, delivery and pick-up. Simultaneously, Sizzler has been building “Sizzler Cloud Kitchen” in several locations such as Kasetsart University, Prachautid, Sukhapiban 3, and Don-Muaeng to provide convenience and fast delivery to the customers.
“Currently, Sizzler is open for dine-in, delivery and pick-up in all 53 branches nationwide, as well as the two branches of Sizzler To-Go at Central World and Bangkok Hospital. We expect that for the rest of 2021, if there is no further outbreak of the Covid-19, positively, restaurants will be able to operate normally serving full-service operation and continue to grow accordingly,” Mr Kreetakorn closed.
Mrs.Nongchanok Stananonth, Assistant Vice President of Marketing Group of SLRT Limited Company; a subsidiary of The Minor Food Group Plc.; a restaurant operator under the brand Sizzler, mentions that after the relieved of the lockdown, not only restaurants can operate normally but it is also the end of the year, the time of joy. Sizzler, as an outstanding dine-in restaurant as well as serving quality services and food, has launched its new “Oktoberfest” menus with the inspiration from the world’s largest beer festival and travelling funfair from Germany hosting yearly during September and October. Sizzler has created these menus to offer the best dining experience for everyone in every situation without having to travel to the original destination to taste the original taste of the German food, as well as be a part of this festive festival. Sizzler aims that Oktoberfest menus will be able to increase sales by 20% and enhance the overall sales growth in the last quarter of the year.
The “Oktoberbest” is consisting of 5 menus – 5 styles, starting with a well-known German dish “Pork Knuckle & Mixed Sausages”, a deep-fried premium pork knuckle served with German sausages and salad bar, for two, at 799 baht. Followed by “Beer Battered Fish & Chips”, a German-style deep-fried beer coated fish fillet served with crispy fries at 299 baht. For anyone who favours sausages, do not miss “Mixed Sausages & Roasted Potatoes with Bacon”, imported premium German sausages served with potatoes salad topped with crispy bacon for extra favours at 459 baht. Next, for steak lovers, “Pork Schnitzel”, a huge deep-fried juicy pork steak with Sizzler’s unique sauce and sauté mushroom at 369 baht. Last but not least, “Mixed Sausages Spicy Salad”, a German sausages spicy Thai-style salad with an intense taste, served as an appetizer at 199 baht.
The “Oktoberfest” menus are ready for everyone to experience the originality of western-style dishes that are not only tasty but full of joy, at Sizzler for dine-in, delivery and pick-up at all branches from 15 October – 30 November, 2021, or until stocks last. For more information, please contact Sizzler Public Relations Department at Tel: 02-365-6934 or visit the Facebook fan page: www.facebook.com/SizzlerThai or website: www.sizzler.co.th
Sizzler Thailand is a Western-style steak, seafood and salad restaurant with branches worldwide under Australian-Based Collins Food Company. SLRT Limited Company, a subsidiary of The Minor Food Group Public Limited Company, first introduced “Sizzler” in Thailand at Fifty Fifth Plaza on Sukhumvit 55 (closed) in 1992 and expanded its branches nationwide. Sizzler currently has 54 branches with delivery service and a newborn Grab & Go style brand “Sizzler To Go” which has 7 branches. All Sizzler branches in Thailand operate in accordance with Sizzler’s global standard. There are many selections of food to choose from including steak, chicken, pork, and seafood – both fried and grilled, as well as a huge buffet style salad bar which offers a wide selection of fresh vegetables, soups and pasta, coupled with desserts and fruits.