NESCAFÉ, the number one coffee brand in Thailand, introduces new “NESCAFÉ BARISTA STYLE” everyday premium café-style ready-to-drink coffee. Perfect to enjoy anywhere at the affordable price of 29 baht, it’s available in two flavors – Caramel Espresso and Americano – to delight the new generation of café hoppers who enjoy drinking coffee in cafés.
NESCAFÉ is No. 1 in Thailand’s 600 million baht premium ready-to-drink coffee market, driving market growth by around 16% over the past year. It offers coffee lovers a growing range of high-quality, portable, and ready-to-drink products such as NESCAFÉ COLD BREW, NESCAFÉ TRIPLE ESPRESSO, and the value-size bottle of NESCAFÉ AMERICANO HOUSE BLEND. The launch of NESCAFÉ BARISTA STYLE is the next move in strengthening NESCAFÉs premium ready-to-drink coffee portfolio.
To connect with the new generation of coffee drinkers, NESCAFÉ has introduced Violette Wautier as the first NESCAFÉ BARISTA STYLE presenter. A talented and stunning artist known for her gentle voice, Violette is a favorite among young consumers. She represents the new generation who enjoys sipping coffee in a café. Violette will promote the product through a new commercial called “Indulgent Barista Style with Great Intense Taste and Infused Caramel,” which begins broadcasting today on digital media nationwide.
Mr. Thanatorn Punpanishgul, Senior Marketing Manager, RTD Coffee and Tea, Nestlé (Thai) Ltd., explained that NESCAFÉ’s success in taking leadership of the premium ready-to-drink coffee market is the result of several key factors. They include excellent taste, high quality, great variety that meets the needs of consumers, and affordable pricing, while offering accessibility and convenient consumption as well as hygienic and safe packaging.
“Nowadays, consumers’ lifestyles are evolving, as they increasingly stay at home and work from home. Given the current situation, many miss the vibes of sipping coffee in a café with their friends and colleagues in younger and working age groups. We are pleased to introduce NESCAFÉ BARISTA STYLE for the new generation to enjoy the exclusive experience of a café-style premium ready-to-drink coffee that will delight consumers anywhere, anytime. We expect it will become the new favorite coffee among café hoppers and definitely reinforce NESCAFÉ’s market leadership,” he said.
NESCAFÉ BARISTA STYLE offers an everyday premium-crafted coffee recommended by all types of baristas in two flavors. Caramel Espresso flavor delivers the aromatic and intense taste of a great blend of the finest Arabica and Robusta coffee beans, along with smooth and indulgent real milk plus a hint of popular caramel flavor. It’s the perfect choice for white-cup coffee lovers.
Americano flavor NESCAFÉ BARISTA STYLE is another perfect blend of Arabica and Robusta coffee beans offering an intense taste and great aroma, with low sugar for those who love a black cup. Both flavors come in a ready-to-drink bottle in an attractive modern design with a wide neck to deliver the full coffee flavor. NESCAFÉ BARISTA STYLE has been awarded the Healthier Choice Logo.
NESCAFÉ BARISTA STYLE Caramel Espresso and Americano is now available for only 29 baht for a 220 ml. bottle at 7-Eleven, retail shops, and convenience stores, as well as from the Nestlé Official Stores on Lazada and Shopee.