Central and Robinson Department Stores together launch the first omni-campaign in Thailand ‘CENTRAL/ROBINSON SHOP SHOP’ to help stimulate the economy. Customers can enjoy exclusive in-store and online promotions, including up to 50% off, Credit Card Rewards, Cash Coupons, Cash Back and special ‘Hot Brands’ offers. The campaign is available at every Central and Robinson store (except Robinson Jungceylon Patong) until 25th March 2021 and also on Central/Robinson Personal Shopper tel. 1425, Central App, Central Online, Robinson Online, Central/Robinson Chat & Shop, Central/Robinson Call & Shop, with Drive-Thru and in-store pick up services on offer.
Rvisra Chirathivat, Customer Director, Central Department Store Company Limited and Robinson Public Company Limited, under Central Retail, revealed that “For the past two months, Central and Robinson have launched several campaigns and activities. They were all well received by our customers and helped boost the seasonal spending. With this in mind, we will continue to develop new campaigns based on our customer insight so we can better meet their demand.
Our recent data also reveals that more and more Millennial customers are shopping with us. Moreover, the omni-customers (customers who use several shopping platforms) also have 3 times higher rates in terms of spending frequency and average spending when compared to other groups. This prompted us to launch CENTRAL/ROBINSON SHOP SHOP as an omni-campaign which enables our customers to enjoy exclusive offers in-store and online seamlessly.
Additionally, we are bringing together special promotions and ‘Hot Brands’ offers where we partner up with leading brands for exclusive weekly deals. We believe that CENTRAL/ROBINSON SHOP SHOP will be another campaign to receive great feedback from our customers.”
Stephane Jubert, Head of Marketing and Brand Communication, Central Department Store Company Limited and Robinson Public Company Limited, under Central Retail, added that “As a part of this campaign, both Central and Robinson stores will offer up to 50% off, up to 30% Rewards from The 1 and participating credit cards, up to 18% Cash Back from Central The 1 Credit Card and other credit card privileges. Customers with Central App will also get a 200 Baht Cash Coupon when they shop 5,000 Baht in-store. As for Robinson store, customers will receive a 100 Baht discount for a minimum 2,000 Baht purchase when they download and log in to Central App.
There are more promotions and offers available on CENTRAL ONLINE (www.central.co.th) and ROBINSON ONLINE (www.robinson.co.th). This includes up to 80% discount, up to 15% discount codes, 10% On-Top Discount from Central The 1 Credit Card and a 1,000 Baht On-Top Discount from Mastercard Credit Card. Customers can also shop on Central App where they can enjoy 12% On-Top Discount, Deals of the Day and many other special promotions. Moreover, we also offer CENTRAL 3.3 Shop Shop campaign on Central App from 1st – 4th March, 2021 with up to 80% discount, up to 15% discount code, Super Brand Day, buy 1 get 1 free on selected items and daily flash deals.”
The highlight of the CENTRAL/ROBINSON SHOP SHOP campaign is ‘Hot Brands’ offers with weekly surprises from leading brands
- At Central and Robinson stores: M.A.C, Clarins, Estée Lauder, Lancôme, SK-II, Levi’s, Lee, Fila, MLB, Adidas, Lacoste, Sketcher, Casio, Garmin, Philips, Electrolux, Dyson and Wacoal.
- Exclusive brands at Central; Tom Ford, Moschino, Vivienne Westwood, McQ, Alice & Olivia, Kenzo, Maje, Sandro, The Kooples, Scotch & Soda, Sandro, Central Home, Swilling, Combi and Santas
- Exclusive brands at Robinson; F.O.F, Seoulista, Pacific Union, Cuizimate and Haven
Additionally, Central and Robinson Department Stores offer other channels for more shopping convenience;
- Personal Shopper: a free new Call & Shop service on 1425, with a special assistant for individual customers to assist them throughout every step of their shopping, including promotions and home delivery.
- Central App: omnichannel app for ultimate shopping experience
www.central.co.th & www.robinson.co.th
- Central/Robinson Chat & Shop:
through LINE @CENTRALOFFICIAL and LINE @ROBINSON
Facebook Live and Facebook Messenger Inbox on our pages:
Central Department Store
Robinson Department Store
Stephane concluded that, “With combined strengths in terms of brand selections, omnichannel shopping experience, communication channels, and our partnership with leading brands, we believe that CENTRAL/ROBINSON SHOP SHOP will bring the best offers that suit our customers’ needs. And we will continue to launch new marketing campaigns to help stimulate Thailand’s economy.”