Inside QFresh’s new look: Freeze the freshness for your favorite dishes

For those who love the convenience of online grocery shopping, QFresh is one of the familiar frozen seafood brands in the Thai market. QFresh, which is debuting a new look, is also one of the brands under the global umbrella of Thai Union Group, the world’s seafood leader, which owns international brands like King Oscar, John West and Chicken of the Sea.

The benefit of being part of one of the world’s largest seafood companies is not limited to just being on the top shelf with other world-renowned brands, but includes benefits around technology, standard sourcing and supply chain.

“When people are looking for fresh seafood for home cooking, yet want to ensure quality, cleanliness and safety, QFresh responds exactly to consumer need through mastering convenience and quality,” said Thanachote Boonmechote, QFresh Assistant General Manager. “Customers get recipes created by professional chefs with every package, available on social media platforms that are a perfect fit for the modern lifestyle.”

The Covid-19 pandemic has changed consumer behavior, with people now more concerned about their health and opting for home cooking. “Along with food delivery, we also see more and more cooking videos trending online. This is our brand strength. It gives people exactly what they are looking for as QFresh offers ready-to-cook seafood that is fresh, convenient and full of quality,” Boonmechote said.

QFresh is available on online channels and provides home delivery, perfect for the increased stay-at-home lifestyle. The company also works with celebrity chefs who demonstrate how easy and delicious home cooking can be when quality products are used.

QFresh has also collaborated closely with Chef Ping Surakit Khemkaew on a roadshow through leading supermarkets in Thailand. He will lead the upcoming exclusive QFresh Chef Table event at Copper Restaurant next week.

You can view more on his collaboration at the QFresh Facebook page, and LINE @qfresh.

Source: Thai Union Group

Symbol: TU