VetSynova Targets Over 700 Million Baht in Revenue by 2026, Driving Six Key Strategies and Launching the “Family Bonding Time” Campaign: Caring with Love Through Veterinary Principles, with “Tor Saksit” Introduced as the New Presenter to Strengthen the Brand Globally
VetSynova, a leader in veterinary innovation for families, has announced its business success for 2025, reporting total revenue of 420 million baht, exceeding its target by 13%. The company aims to achieve 67% growth in 2026, driven by six key business strategies and brand elevation through the new “Family Bonding Time” campaign. By appointing “Tor-Saksit Vejsupaporn” as its new brand presenter, the company intends to boost domestic sales and expand its international market presence, with plans to list on the Stock Exchange within the next three years, with a sales target of 1,000 million baht.
Dr. Manaithorn Seriputra, CEO and Co-founder of VetSynova Co., Ltd., commented on the company’s performance over the past year, “Our business delivered strong growth in 2025, with total revenue reaching 420 million baht – 13% above target. This reflects our capability in developing innovative pet health products that address the ‘Pet Humanization’ and ‘Pet Longevity’ trends among modern consumers. Today’s pet owners increasingly regard their pets as family members, prioritizing proper nutrition and carefully selected health-promoting supplements. They also seek professional veterinary care for prevention, health maintenance, and treatment, contributing to improved quality of life – trends that continue to gain traction in both Thailand and international markets.”
Currently, VetSynova operates across three comprehensive pet health product categories: 1. Veterinary Therapeutic and Healthcare, including brands such as VFCore, DeliSci, MicrocynAH, Dermacore, and Zymox 2.Functional Pet Food and 3. Pet Lifestyle Innovation VFCore, a veterinarian-recommended pet supplement, and DeliSci, a veterinary-recommended therapeutic and health food, are the company’s two flagship brands driving growth.
“We have set a total revenue target of 700 million baht for 2026, representing a 67% increase, supported by proactive domestic and international marketing. We will continue strengthening our brand, advancing product innovations, and expanding exports to the United States and other markets. Our ambition is to become the leading pet business in Asia and achieve global recognition,” said Dr. Manaithorn. Recently, the company received three awards from “The International Innovation Awards 2025” for its corporate culture and products, VFCore and DeliSci. VFCore has remained Thailand’s No. 1 brand for lickable supplements for cats and dogs for many years.”
The six growth strategies include:
- Veterinary Driven Innovation for Pet Longevity: Investing in innovative product development based on veterinary principles, supported by a team of veterinarians, scientists, and researchers, to elevate standards in the pet market and advance the Pet Longevity Concept for improved quality of life. VetSynova has already begun implementing this vision and will introduce additional innovations in the near future.
- Pet Lifestyle Innovation: Developing products aligned with the lifestyles of modern pet owners, extending beyond medical treatments.
- The Great Partner for PAW (People, Animal, World): A commitment to being a trusted partner for people, veterinarians, pets, and the planet – caring for all sectors to create a better world.
- Veterinary and Scientific Network Expansion: Expanding academic and university partnerships for research, innovation, and education under the concept “Caring with love according to veterinary principles.”
- Brand and Consumer Marketing: Building brand awareness across all channels and campaigns that promote an emotional connection.
- International Expansion: Expanding into global markets as a Thai brand. Currently exporting to seven countries (the United States, New Zealand, Hong Kong, Singapore, Malaysia, Vietnam, and Laos), with plans to expand to four countries this year (India, Panama, Japan, and Indonesia).
VetSynova prioritizes R&D investment, allocating over 10 million baht annually to develop patented innovations supported by scientific evidence and veterinary validation. The company collaborates with leading universities and experts in biotechnology, synthetic biology (SynBio Technology), and advanced specific antibody technology.
According to VetSynova’s 2025 market research, current pet product purchasing behavior shows that 90% of consumers prioritize reasonable pricing and value for money as their top considerations. They seek high-quality products at fair price points, a trend that aligns closely with VetSynova’s positioning. This marks a shift from 2024 survey results, where quality was prioritized over price. Furthermore, the research found that 70% of owners spend more than four hours per day with their pets, while 25% spend nearly the entire day together.
The “Family Bonding Time” campaign, launched on 18 March 2026, is rooted in the insight that “human time and pet time are not equal.” Every second spent together is therefore meaningful. The campaign encourages pet parents to recognize that quality time begins with how they care for their pets and the choices they make. More than a sales initiative, it aims to raise awareness among owners of the value of time shared with dogs and cats. The campaign features a “clock” symbol representing shared time and reminding owners to make every moment count. This message is conveyed through two separate commercials, one for dogs and one for cats, to reflect their distinct behaviors.
Additionally, music marketing is used as a communication tool through a special song titled “Take Care Forever”, composed and performed by Tor-Saksit Vejsupaporn, VetSynova’s brand presenter. The song aims to inspire lifelong care for pets and is accompanied by the world’s first “pet-friendly” music video.
“We believe pets are not just animals; they are family members, friends, a source of happiness, and meaningful moments in our lives,” said Dr. Manaithorn. “As a veterinary innovation company, we look beyond just physical health. We care about quality of life and the environment in which we grow together. We are committed to sustainable business practices, from developing high-quality products to being environmentally conscious in every dimension, to ensure a better future for pets, families, and our world.”
Beyond business growth, VetSynova has set a medium-term goal to list on the Stock Exchange of Thailand (SET) within the next three years (by 2029), targeting total revenue of 1,000 million baht. This will mark a major milestone as the company celebrates its ninth anniversary.
“We are confident that our expertise and dedication to creating diverse, veterinary-recommended innovations that pet owners trust, combined with our latest campaign, will drive the company toward our goals in revenue, market expansion, and global brand strength,” Dr. Manaithorn concluded.
Furthermore, VetSynova is committed to advancing pet innovation alongside a sustainable future. Guided by the belief that pet care should evolve alongside environmental responsibility, the “Family Bonding Day by VetSynova” event was organized as a carbon neutral event, making it the first Thai pet brand to implement carbon offsetting. This reflects a commitment to reducing environmental impacts amid global climate challenges. Data from all event activities, including participant travel, materials used, and waste generated, is calculated for carbon compensation. This supports carbon credits from the Thailand Voluntary Emission Reduction Program (T-VER), with a focus on forestry projects that promote reforestation and natural resource restoration.
The pet market is becoming increasingly competitive. Data from ttb analytics indicates that since 2024, the pet industry has ranked among the top five sectors attracting new entrants. Over the past one to three years, both the number of pets and market value have increased by approximately 10% annually. The number of pet product brands has surged from fewer than 100 to 400 brands, while the number of pet shops has grown four- to five-fold. ttb analytics forecasts that the Thai pet market will expand by 13.2% in 2025, reaching 92,000 million baht, and is expected to surpass 100,000 million baht in 2026, driven by the increasing integration of pets into everyday life.
Meanwhile, data from the Thai Pet Product Industries Association (TPIA) shows that the total pet market in 2024 was valued at approximately 69,800 million baht, representing 8.5% growth from 64,000 million baht in 2023. This is categorized as follows: Pet Food: 55% of the market, valued at 38,300 million baht (18,700 million baht for dog food and 19,600 million baht for cat food); Pet Health and Medical Care: 22%, valued at 15,356 million baht, driven by increasing health awareness; Pet Snacks: 6.96 billion baht; Supplements: 950 million baht. Furthermore, ttb analytics indicates that pet care expenses, covering food, snacks, medical care, equipment, and services, can be divided into two owner segments: Pet Ownership Group: Approximately 8,000 baht per pet per year and Pet Humanization Group: Approximately 50,000 baht per pet per year
