K&K Fashion partners with Appier to elevate marketing automation and personalized recommendations
Significant boost in click-through rates and conversions through AI-powered personalization Appier today announced the results of its collaboration with K&K Fashion, a prominent Vietnam-based e-commerce retailer specializing in women’s office wear, aimed at revolutionizing the brand’s customer engagement strategies. By integrating Appier’s AI personalization cloud, AIQUA, K&K Fashion achieved significant improvements in…