TCEB UNVEILS MICE CAMPAIGN TO MAXIMISE THAILAND REOPENING
Thailand Convention & Exhibition Bureau (TCEB) has launched a new marketing campaign, “Thailand MICE Back”, to stimulate MICE industry in response to the country’s reopening through four strategic approaches. Using MICE events to drive local economy, the bureau projects to see 6,130,000 MICE travellers, generating 28.4 billion baht in revenue for the country. Mr. Chiruit […]
