HAAGEN-DAZS HONOURS THE LEGACY OF ITS UNSUNG FEMALE FOUNDER ON INTERNATIONAL WOMEN’S DAY BY LAUNCHING ‘THE ROSE PROJECT’ AND A ‘FOUNDER’S FAVOURITE’ GIVEAWAY
Reuben Mattus made ice cream but Rose Mattus made Haagen-Dazs. Whilst Reuben is widely celebrated for its creation, Rose’s pioneering approach as its business and marketing whiz remained largely unrecognised. A real trailblazer, Rose’s don’t-hold-back attitude smashed glass ceilings in 1960s New York to make Haagen-Dazs a trendsetter prized by ice cream fanatics. On International […]
