Veeva Pulse Reveals Digital Content More Than Twice as Effective in Driving Promotional Response Globally
Significant opportunity for biopharmas as only 39% of HCP meetings across the globe today present digital content Veeva Systems (NYSE: VEEV) today released the latest Veeva Pulse Field Trends Report, the largest analysis of global healthcare professional (HCP) engagement across the biopharma industry. Data shows that leveraging digital content during in-person and video meetings achieves better promotional […]
