Hugo Boss Gains Largest Social Media Coverage In Fashion Week History With 4 Billion Impressions In 4 Days
Following its new growth strategy of boosting brands and targeting younger customer groups, HUGO BOSS celebrated the launch of its second BOSS X Russell Athletic capsule collection with an action-packed phygital experience. The physical collection presentation in a baseball stadium in Milan only set the stage for the extensive activation on social media. The event was […]
