FIRESTONE BUILDING PRODUCTS UNVEILS NEW BRAND IDENTITY AS PART OF HOLCIM
Firestone, a premier provider of industry-leading roofing, wall and lining systems, is becoming Elevate™ Elevate™ symbolizes Holcim’s continued commitment to superior quality and innovation for advanced building solutions Firestone Building Products becomes Holcim’s Building Envelope division, a key growth engine of its Solutions & Products business unit New group identity brings together some of the […]