HKBU School of Business’s new study shows online crowdfunders more often back Kickstarter entrepreneurs with trustworthy-looking faces
It doesn’t matter how good you look – a trustworthy-looking face is the key to sealing the deal Over the past few years, online crowdfunding has shown that it is a viable fundraising mechanism that is here to stay. Platforms like Kickstarter have become a magnet for entrepreneurs looking to market their concepts and raise […]
