Zefr Expands TikTok Product to Provide Advertisers With Suitability Exclusions, in Collaboration with TikTok’s Inventory Filter
Zefr’s global advertising partners can now further their responsible marketing goals on TikTok in collaboration with the platform’s proprietary brand suitability solution, TikTok Inventory Filter. Zefr is providing video-level signals to inform TikTok’s industry-leading Inventory Filter for GARM Suitability optimizations, giving advertisers even further control and transparency when using the TikTok Inventory Filter on…
