CROSS-MEDIA AD MEASUREMENT TRANSFORMATION IN ASIA

Nielsen has enhanced cross-media ad measurement in Thailand, Indonesia, Philippines and Taiwan by transforming its Total Ad Ratings (TAR) methodology. TAR is designed to deliver deep insights into de-duplicated audiences exposed to advertising across devices (smartphones, tablets, computers, and television). It offers advertisers independent and actionable audience data for their campaigns, coupled with age and […]

thaipr.net

2 ก.ย. 64

M&A Remains A Key Risk for PTTGC’s Deleveraging

PTT Global Chemical Public Company Limited’s (PTTGC, AA+(tha)/Negative) strong free cash flow(FCF) generation should support its ability to reduce leverage quickly following the acquisition of Allnex Holding GmbH (Allnex), but another large debt-funded acquisition could jeopardise the deleveraging prospects, Fitch Ratings says in a new report. Fitch expects PTTGC’s FFO net leverage to increase to […]

thaipr.net

2 ก.ย. 64

MedAlliance Announces First Patient Enrolled in the 3,300 Patient Landmark Sirolimus DEB vs DES Study

MedAlliance is pleased to announce the enrollment of the first patient in the ground-breaking coronary randomized controlled study “SELUTION DeNovo”. This study utilizes SELUTION SLR™, a novel sirolimus drug-eluting balloon [DEB], versus a limus drug-eluting stent [DES]. This is the largest DEB study ever initiated, with over 3,300 patients to be enrolled at approximately 50 […]

thaipr.net

2 ก.ย. 64
1 2,793 2,794 2,795 2,796 2,797 3,312