CROSS-MEDIA AD MEASUREMENT TRANSFORMATION IN ASIA

Nielsen has enhanced cross-media ad measurement in Thailand, Indonesia, Philippines and Taiwan by transforming its Total Ad Ratings (TAR) methodology. TAR is designed to deliver deep insights into de-duplicated audiences exposed to advertising across devices (smartphones, tablets, computers, and television). It offers advertisers independent and actionable audience data for their campaigns, coupled with age and […]

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2 ก.ย. 64

Eviosys Launches As A New Company To Deliver Smart, Sustainable Packaging Solutions

New company formed as KPS Capital Partners completes its acquisition of Crown Holdings Inc.’s EMEA food and consumer packaging business. — Global packaging firm Eviosys has been formed to deliver smart, sustainable packaging solutions for its customers. — The new brand name Eviosys derives from the Greek word for ‘sustainable’ and will harness 200 years […]

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1 ก.ย. 64
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