Comscore launches Plan Metrix Multi-Platform in India
Comscore introduces its advanced audience planning tool in India, going beyond demographics, while leveraging Kantar data Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced the introduction of its Plan Metrix Multi-Platform product to the Indian market. This solution combines consumer’s desktop and mobile behaviour with detailed information about their lifestyles, interests,…