Omdia and PlumResearch: Netflix originals account for less than 40% of viewing in key markets

Origination has become of even greater strategic importance to Netflix as it builds its worldwide footprint and faces competition from the owners of the biggest content catalogs in the world (US studios) and deeply entrenched local players. New analysis from Omdia of PlumResearch data reveals the importance of originals in the US and other key Netflix markets. In the […]

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